Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. In November, we heard from Forrester’s Daniel Hong. His team tracks many of the most profound digital transformations in customer engagement and collaboration for service and sales, and their impact on enterprises, providers and distributors.
DANIEL HONG
BACKGROUND:
I run two research practices (digital customer and collab, and healthcare) at Forrester
HOW DID YOU GET INVOLVED WITH AR?
Was a client way back when
WHAT MAKES AN EXCELLENT INDUSTRY ANALYST?
Trendspotter, ability to deconstruct widely-held precepts (aka skeptic), can fill in the blanks, etc
BIGGEST AR HORROR STORY:
Not enough screen real estate to write those
HOW IS THE INDUSTRY CHANGING/ HOW HAVE YOU ADAPTED DUE TO COVID-19?
More virtual, more empathetic, slower but richer.
WHICH INDUSTRY ANALYSTS SURPRISE YOU?
I’m constantly inspired by my team members: Arielle Trzcinski, Jeff Becker, Ian Jacobs, Kate Leggett, Cheryl McKinnon, Art Schoeller
