Which analysts are most influential
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. ALLAN McLENNAN BACKGROUND: I am the Chief Executive, Global Market Technologist/lead IP streaming analyst for the PADEM Media Group, a…
Arbitrage tactics can help your analyst relations team to profit from other people’s mistaken valuations. My research at the University of Edinburgh Business School shows vendors generally over-allocate their time in three ways. First, they overestimate both impact and scale of the major analyst firms (which employ half the analysts) and underestimate the others. Secondly,…
HFS Research, Everest Group and KMPG’s performance were especially strong in the Analyst Firm Awards, which are sponsored by CCgroup.
Looking at early data from the 2021 Analyst Value Survey, last year’s changes in analyst use are deepening. I gave a run-through of the Q1 findings to a group of survey sponsors on April 7th. In that discussion, four things struck us the most. 1. Paid subscribers continue to fall as a percentage of all users….
Eleven lucky analyst firms can make space on the shelf. Although the Analyst Value Survey remains open, our analysis of hundreds of early responses to the 2021 study highlights 11 analyst firms delivering exceptionally high value to users across multiple awards categories. We think these firms are so likely to win Analyst Firm Awards, that…
The announcement of the 2021 Analyst Firm Awards got our friend Yulis in Singapore wondering about one choice we made about the 2020 Analyst Firm Awards: why didn’t we publish the Global category in 2020? Last year the Analyst Observatory reduced the number of AFA categories, to focus the effort onto key vertical markets. But…
The initial results have been processed from the Analyst Value Survey, and below is the schedule for the 2021 Analyst Firm Awards, which are based upon them. The Analyst Firm Awards are a unique opportunity for analyst firms’ users to show which firms create the most value in ten categories. The Analyst Firm Awards are…
Most analyst relations effort is wasted because of the failure to prioritize analysts. AR effort isn’t allocated in line with analysts’ true importance to the specific goals of the AR program at that time. My March 2021 webinar will explain the benefits of prioritization that are often overlooks, explain the obstacles to effective prioritization, and…