Analyst influence strengthens through the buying cycle
One of the many transformations in analyst relations in recent years has been its growing integration into marketing communications. Sales and communications leaders are…
Analyst of the Month: Chris Lewis
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…
Analyst of the Month: Alan Pelz-Sharpe
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…
When analyst firms abuse briefings with egregious sales pitches
Here are four ways Analyst Relations people can stop analyst firm staff from selling in briefings. Can you think of any others? 1. Use…
Analyst of the Month: Allan McLennan
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…
July 28: Arbitrage for Tech Analyst Relations webinar
Arbitrage tactics can help your analyst relations team to profit from other people’s mistaken valuations. Let’s talk about how: register today to book your…
Use Analyst Relations to Accelerate Sales
My June webinar will outline how Analyst Relations can accelerate the purchasing process and increase the number of leads for business-to-business technology providers. Sadly,…
IoT Analyst Firm Award 2021 winners announced
HFS Research, Everest Group and KMPG’s performance were especially strong in the Analyst Firm Awards, which are sponsored by CCgroup.
Webinar: Use Measurement to Drive Analyst Relations Objectives
Measurement is not only the deepest challenge in analyst relations but it’s also the biggest danger. 20th-century public relations measures, based on activity, remain…
Beth Torrie on Analyst Briefing Basics
Analysts told us what they want, let’s follow their guidance. Analysts take briefings from vendors so they can understand from the vendor’s perspective how…
2021 Analyst Value Survey shows analysts’ growing value (4 updates)
Looking at early data from the 2021 Analyst Value Survey, last year’s changes in analyst use are deepening. I gave a run-through of the Q1…
Eleven early nominees announced for 2021 Analyst Firm Awards
Eleven lucky analyst firms can make space on the shelf. Although the Analyst Value Survey remains open, our analysis of hundreds of early responses…