Gartner’s share of the value created by the analyst industry is slowly trickling down. The 2017-18 Analyst Value Survey shows that Gartner produced for analyst value than any other firm: 25%. Compare that with 31% in 2015 and you get a sense of the change in the market. It’s not that Gartner is shrinking. Quite Read more about AVS shows Gartner’s declining share of a growing pie[…]
The 2018 Marketing & Policy Analyst Firm Awards are the category with the least change. Eight of the nine top firms were all in the 2017 ranking. The two firms which slipped out, CXP and Everest, each produced only marginally less analyst value than tenth-place winner ESG according to professionals working on marketing and policy Read more about IDC overtakes Forrester in 2018 Marketing and Policy Analyst Firm Awards[…]
The 2018 Americas Analyst Firm Awards (AFA) shows big changes, even at the top. Naturally Gartner’s lead is increased by its purchase of CEB. It now creates more analyst value in this category than any other. Around three-tenths of all the value reported by users in the Americas. According to the 2017-18 Analyst Value Survey, IDC Read more about IDC moves up in 2018 Americas Analyst Firm Awards[…]
Collectively, the ten winners of the 2018 Services & Cloud Analyst Firm Awards (AFA) produce three-quarters of all the analyst value reported by services and cloud professionals who participated in the 2017-18 Analyst Value Survey. As in the five other AFA categories, Gartner, IDC and Forrester Research are the top three. The real competition is Read more about Stiff competition in 2018 Services & Cloud Analyst Firm Awards[…]
Ovum has gained fourth place in the 2018 Telecoms & Networking Analyst Firm Awards, its highest rank in the awards in any year. As in 2017, the first three places in all six AFA categories go to market leaders Gartner, IDC and Forrester. Ovum’s deep telecoms roots go back to the 20th century, but in recent Read more about Ovum continues advance in 2018 Telecoms & Networking Analyst Firm Awards[…]
Gartner and Forrester lead the 2018 Global Analyst Firm Awards, which recognise the market analyst and advisory firms most valued outside the Americas (which is covered by a separate award). The methodological tweaks in the 2018 awards, which recognise the valuable firms that are most relied on, boosts the gap between Gartner, Forrester and IDC, Read more about Gartner & Forrester lead 2018 Global Analyst Firm Awards[…]
IDC has won a notable success in the 2018 Enterprise Analyst Firm Awards, overtaking Forrester into second place. Last year’s awards noted strong performance by both those firms which, added together, created more value than Gartner for the participants in the Analyst Value Survey. IDC’s clearly benefitting from its growing freemium audience and its unrivalled global Read more about IDC rises in 2018 Enterprise Analyst Firm Awards[…]
The resignation of the industry’s most famous analyst, Peter Sondergaard, over workplace behaviour is an opportunity for the whole industry to take stock. I was interviewed by the Wall Street Journal for their report, and the grapevine is still buzzing with gossip about Sondergaard. However, the tensions and risks we have discussed above are not Read more about After Sondergaard, analyst firms must take stock[…]
Professor Efrem Mallach, Kea Company’s research director, has managed Win-Loss Analysis for many vendors. After a recent Gartner blog post, I asked for his thoughts. Best practice win-loss At the best-practice provider, writes Mallach: “our WLA program was totally separate from sales management. We promised sales reps that their data would remain confidential. Once word Read more about Efrem Mallach: Win-Loss Analysis must be separate from sales management[…]
Based on global survey data, annual awards show buyers trust a wider range of industry analyst providers London, UK, 30 August 2018 – Kea Company, the world’s largest consultancy focused on influencer research and analyst relations for telecoms and technology-driven solutions providers, has announced the 18 recipients of the annual Analyst Firm Awards (AFA). Since Read more about Analyst Firm Awards to Honor 18 Highly-valued Firms[…]