How to respond to the year’s biggest shakeup Late yesterday we heard the biggest analyst industry news in years. By rolling up four notable analyst firms, and many other businesses, Informa Tech will be as large as Forrester Research.One of the largest US-headquartered analyst organizations, IHS Markit Technology, is joining Ovum, Heavy Reading and Tractica to Read more about Five steps after Informa grab of IHS tech analysts[…]
Informa (INF.L) has acquired IHS Markit’s (INFO) TMT business. Informa Tech, which includes Ovum, will have revenues similar to Forrester’s $350m. It represents a dramatic shift in the analyst landscape. Inform announced the transaction on 22 May as part of an exchange of Informa’s agribusiness service for IHS Markit’s TMT portfolio, including the OTT and media teams. Read my take Read more about Nom Nom Nom. Informa grabs IHS Markit Technology[…]
In the third part of Duncan Chapple’s interview, Dave Eckert explains winning sponsors and creating sales enablement success. Earlier installments are on getting started and on providing value to sales. After getting sales enablement basics in place, we want to win some sponsorship. The first thing we need to do is to find somebody in Read more about Sales enablement: Dave Eckert on winning sponsors and success[…]
In the first part of my three-part interview with Dave Eckert, he outlined the foundations for the sales enablement of analyst relations. In this article, he outlines what AR must and must not do, as well as brutal truths about how to gain the resources needed. What analyst relations must provide to sales We’re going Read more about Dave Eckert: Five things analyst relations must provide to sales[…]
Dave Eckert, who led the SageCircle analyst relations consultancy, is one of the most experienced veterans of the analyst relations community. His work helped SageCircle stand head and shoulders above other firms on issues of sales enablement. I had the chance to interview him. In the first of three SageTalk posts based on that interview, Read more about SageCircle alum Dave Eckert on getting started with Sales Enablement[…]
My colleague Elena Georgieva gave a great Lunch and Learn talk to CCgroup colleagues recently. I tweeted the highlights and, wow, it’s enough to make a blog post! A briefing is a great way to inform both analysts, and analyst research, on provider updates and market disruptions. Analysts may know less than spokespeople expect them Read more about 14 things you need to know about analyst interactions[…]
It’s not often I get cited in an analyst firm’s press release, so it’s a delight to share this news. 19 experienced worldwide analysts announce The Analyst Syndicate BOSTON, March 14, 2019 /PRNewswire/ — Former Gartner, Inc. analysts Jeffrey Vining and Steve Hawald are the latest recruits to The Analyst Syndicate, a network of independent industry analysts founded by managing partners Tom Austin, Toby Read more about Former Gartner, Inc. Vice Presidents Launch World-Class Analyst Network[…]
techUK, the industry association whose ‘Analyst Launchpad’ seminars educate British tech business on analyst relations, has announced a University of Edinburgh certificate in analyst relations.
The usage gap is widening between analysts’ most- and least-used coverage areas. That’s the finding of January’s mini-survey, which originally aimed to test new question formats for the Analyst Value Survey. In one chart, shown here, we asked previous participants in the AVS about the topics they had consumed research about. The gap has widened Read more about IT mainstreaming poses challenges for the future of AR[…]
Building on a decade worth of Economic and Social Research Council (ESRC) sponsored research carried out at the University of Edinburgh Business School (UEBS), the UEBS is joining forces with techUK to deliver a new service package to start-ups and SMEs. As the representative of 700 tech companies, techUK helps develop markets and relationships internationally. Read more about techUK and Edinburgh Uni launch free Analyst Launchpad events[…]
If you only read one post by Simon Levin this year, this is it (Is Gartner research quality under threat?). Simon puts the current dip in the collective experience of MQ authors into context: MQ authors and leads do change regularly, and vendors need an ongoing focus on the MQ to make an impact. Andrew Hsu would also Read more about Not-so-Magic Quadrant: Gartner analysts’ experience falls; vendors’ data collection burden grows[…]
MWD Advisors’ analysts joined IDC last month, putting on ice one of the most respected independent analyst organisations. Neil Ward-Dutton and Craig Wentworth were two of my most impressive colleagues when we worked together in Ovum’s IT Analysis group 20 years ago, and they can only have grown in capacity since then. Moving to IDC Read more about MWD closes: can independent analysts stay relevant?[…]