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AR Classics, Gartner Magic Quadrant, Guest Post

AR Classics: Gideon Gartner on Theory G and sales

Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…

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Fabio Neves Da Rocha in winning team at CREATe Pitching Competition
3. Engage & Influence

Vijay Modha: To pitch or not to pitch?

Retail industry consultant Vijay Modha is an expert on more than technology, operations and strategy. He’s also coached many business founders through pitches, and in particular to secure investment.

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Cornerstone, On Research Firms

Hidden Champions? Part 2: Four ways niche analyst firms can win

Niche analyst firms in any market can learn a lot from four factors holding back the leading specialist firms in one of the most attractive markets: fintech.

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How can students and employers get a cultural fit with their values and preferred working styles?
On Analyst Relations

Can tech marketing fit the preferences of young professionals?

A new blog post (https://wp.me/p4go6f-GL) by my Edinburgh University colleague Evelyn Antony picks up on some interesting points. One of the obvious challenges for…

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3. Engage & Influence

Webinar: What AR delivers, and what it’s asked for

On 31 March I’ll be presenting the findings from CCgroup’s annual survey of analyst relations professionals. In this survey, we’re highlighting the difference between…

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Licensed from Pixabay money
On Analyst Relations

Five (now six) reasons why a Gartner subscription is not an AR program

Many companies understand that Gartner is the most influential analyst firm in most tech markets. Mistakenly, they often think that simply using Gartner as…

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Stephen Miller, formerly with SageCircle
Guest Post, Influencers, On Research Firms

Guest post: Fintech analysts’ five hot predictions for 2020

Many small and big analyst firms are researching the fintech industry and coming out with many predictions. Here are five striking predictions that have come out from industry researchers.

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Fintech Analyst Firm Awards
Analyst Firm Awards, Analyst Value Survey, On Research Firms

Hidden Champions? Part 1: Are Celent & Aite failing?

Why did Celent and Aite not cement their positions as hidden champions?

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Tech: How firms and investors can attract the right fit?
3. Engage & Influence

Tech: How firms and investors can attract the right fit?

Only 1 out of 10 startups achieve success in this world of cutthroat competition. But it does not mean that you, as investors, should…

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Analyst Firm Awards, Analyst Value Survey, Webinars and Videos

Webinar: Which Fintech analyst firms are most valuable, and why?

Industry analyst firms like Gartner, Forrester, Celent and Aite are hugely influential across the financial technology industry. Where does this influence come from? Which…

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3. Engage & Influence

Omdia launches: Informa Tech merges its research businesses

The IHS Markit name had to go, the Ovum brand was too telecoms-y, a business business model is needed and so.. Omdia is the…

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3. Engage & Influence, AR Classics

Do’s and don’t’s when interacting with analysts

Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Gartner’s research shows that the average high…

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