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AR Classics

AR Classics: Priscilla Awde on Telling the truth

Telling the truth: analysts tell operators and vendors what needs to be said rather than what is popular

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3. Engage & Influence, Cornerstone

Four expectations you need when interacting with Gartner

Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also…

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3. Engage & Influence

COVID-19 boosts fear, authoritarianism and industry analysts

It’s been several weeks since I posted on the blog. I, and most of the analysts and analyst relations people I’ve been speaking to,…

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Gartner Market Opportunity slide
AR Classics, Gartner Magic Quadrant, Guest Post

AR Classics: Gideon Gartner on Theory G and sales

Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…

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Fabio Neves Da Rocha in winning team at CREATe Pitching Competition
3. Engage & Influence

Vijay Modha: To pitch or not to pitch?

Retail industry consultant Vijay Modha is an expert on more than technology, operations and strategy. He’s also coached many business founders through pitches, and in particular to secure investment.

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Cornerstone, On Research Firms

Hidden Champions? Part 2: Four ways niche analyst firms can win

Niche analyst firms in any market can learn a lot from four factors holding back the leading specialist firms in one of the most attractive markets: fintech.

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How can students and employers get a cultural fit with their values and preferred working styles?
On Analyst Relations

Can tech marketing fit the preferences of young professionals?

A new blog post (https://wp.me/p4go6f-GL) by my Edinburgh University colleague Evelyn Antony picks up on some interesting points. One of the obvious challenges for…

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3. Engage & Influence

Webinar: What AR delivers, and what it’s asked for

On 31 March I’ll be presenting the findings from CCgroup’s annual survey of analyst relations professionals. In this survey, we’re highlighting the difference between…

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Licensed from Pixabay money
On Analyst Relations

Five (now six) reasons why a Gartner subscription is not an AR program

Many companies understand that Gartner is the most influential analyst firm in most tech markets. Mistakenly, they often think that simply using Gartner as…

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Stephen Miller, formerly with SageCircle
Guest Post, Influencers, On Research Firms

Guest post: Fintech analysts’ five hot predictions for 2020

Many small and big analyst firms are researching the fintech industry and coming out with many predictions. Here are five striking predictions that have come out from industry researchers.

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Fintech Analyst Firm Awards
Analyst Firm Awards, Analyst Value Survey, On Research Firms

Hidden Champions? Part 1: Are Celent & Aite failing?

Why did Celent and Aite not cement their positions as hidden champions?

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Tech: How firms and investors can attract the right fit?
3. Engage & Influence

Tech: How firms and investors can attract the right fit?

Only 1 out of 10 startups achieve success in this world of cutthroat competition. But it does not mean that you, as investors, should…

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