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On Analyst Relations, On Research Firms

Not-so-Magic Quadrant: Gartner analysts’ experience falls; vendors’ data collection burden grows

If you only read one post by Simon Levin this year, this is it (Is Gartner research quality under threat?). Simon puts the current dip in…

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Fábio Rocha, Jessica Backsell, Johan Nilsson and Duncan Chapple
On Research Firms

MWD closes: can independent analysts stay relevant?

MWD Advisors’ analysts joined IDC last month, putting on ice one of the most respected independent analyst organisations. Neil Ward-Dutton and Craig Wentworth were…

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5. Leverage Reputation

21,069 reasons why analyst relations needs more than budget

Analyst relations teams often lack internal support. I was surprised when that comment was viewed by 16,000 professionals in just three days, and 21,000…

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5. Leverage Reputation, Analyst Value Survey, Cornerstone

Gartner’s symposium shows three new challenges for analyst relations managers

Gartner’s rapid evolution poses three profound challenges for analyst relations managers, and this blog is changing course to respond to them. Gartner’s role-based research,…

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Analyst Observatory
3. Engage & Influence

Analyst Observatory takes over the Analyst Value Survey and Analyst Firm Awards

The 2018-19 Analyst Value Survey and 2019 Analyst Firm Awards will be produced by the Analyst Observatory, the research centre at the University of…

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Develop AR, Research

Turning technical legitimacy into market action

Regulations, authoritative professional norms and dominant culture set complex expectations for all institutions. In the opening session of a workshop for academics and PhD…

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3. Engage & Influence

How valuable is analyst endorsement to Hot and Cool Vendors?

I’ve just listened to a replay of a webinar comparing Gartner’s Cool Vendor award with the rival Hot Vendor awards from Aragon Research and…

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Fábio Rocha, Jessica Backsell, Johan Nilsson and Duncan Chapple
6. Features

The market for influencers: opaque distortions of commerce and policy

Influencers have value. The opaque market emerging for buying influencers, increasing their value and leveraging their endorsements distort purchasing, policy processes and corporate outcomes….

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3. Engage & Influence

Gartner’s corruption scandal is nothing special

Despite the huge and surprising scale of the alleged kickbacks, Gartner is not alone. Almost all the dominant global technology consulting firms have been implicated so…

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Greg Wind
Guest Post, On Sales Enablement

Guest Post: How to Pay Analyst Firms for Better Coverage

You’re thinking it, aren’t you? You wonder if paying analyst firms will improve your placement in comparative reports, get you included in other reports,…

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Analyst Firm Awards, Analyst Value Survey

AVS shows Gartner’s declining share of a growing pie

Gartner’s share of the value created by the analyst industry is slowly trickling down. The 2017-18 Analyst Value Survey shows that Gartner produced for…

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Lea Nonninger collected Business Intelligence Insider's 2018 AFA
Analyst Firm Awards

IDC overtakes Forrester in 2018 Marketing and Policy Analyst Firm Awards

The 2018 Marketing & Policy Analyst Firm Awards are the category with the least change. Eight of the nine top firms were all in…

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