Is global marketing harder for B2B firms?
Business to business companies are often frustrated by the way that global marketing approaches are often founded on business to consumer assumptions. However, there’s…
Survey: how analysts see the impact of COVID-19
I’m working with Robin Schaffer and Jasmine Richards to ask how analysts’ work has been changed by the pandemic. In a series of brief…
How do great analysts spot relevant firms? Join our webinar!
Industry analysts are devoted to researching, and the volume of inquiries and briefings from established market players means many of them are booked up…
Investor relations must shift analysts’ views of industry risks
Industry analysts provide vital insights to those valuing tech businesses, conducting due diligence and facilitating IPOs. The impact of a good valuation is exemplified…
Analysts & the future of work: Influencing analysts in a world of uncertainty
David Hopp joined Katie de Cozar and I to discuss how COVID-19 has changed the analyst industry, and analyst relations. Analysts are busier: consulting…
AR Classics: Priscilla Awde on Telling the truth
Telling the truth: analysts tell operators and vendors what needs to be said rather than what is popular
Four expectations you need when interacting with Gartner
Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also…
COVID-19 boosts fear, authoritarianism and industry analysts
It’s been several weeks since I posted on the blog. I, and most of the analysts and analyst relations people I’ve been speaking to,…
AR Classics: Gideon Gartner on Theory G and sales
Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…
Vijay Modha: To pitch or not to pitch?
Retail industry consultant Vijay Modha is an expert on more than technology, operations and strategy. He’s also coached many business founders through pitches, and in particular to secure investment.
Hidden Champions? Part 2: Four ways niche analyst firms can win
Niche analyst firms in any market can learn a lot from four factors holding back the leading specialist firms in one of the most attractive markets: fintech.
Can tech marketing fit the preferences of young professionals?
A new blog post (https://wp.me/p4go6f-GL) by my Edinburgh University colleague Evelyn Antony picks up on some interesting points. According to Andrew Defrancesco one of…