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On Sales Enablement

Is global marketing harder for B2B firms?

Business to business companies are often frustrated by the way that global marketing approaches are often founded on business to consumer assumptions. However, there’s…

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Analysts and the pandemic Survey
3. Engage & Influence

Survey: how analysts see the impact of COVID-19

I’m working with Robin Schaffer and Jasmine Richards to ask how analysts’ work has been changed by the pandemic. In a series of brief…

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On Research Firms, Webinars and Videos

How do great analysts spot relevant firms? Join our webinar!

Industry analysts are devoted to researching, and the volume of inquiries and briefings from established market players means many of them are booked up…

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Analyst Value Survey, Cornerstone

Investor relations must shift analysts’ views of industry risks

Industry analysts provide vital insights to those valuing tech businesses, conducting due diligence and facilitating IPOs. The impact of a good valuation is exemplified…

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CCgroup webinar Analysts & the future of work
3. Engage & Influence

Analysts & the future of work: Influencing analysts in a world of uncertainty

David Hopp joined Katie de Cozar and I to discuss how COVID-19 has changed the analyst industry, and analyst relations. Analysts are busier: consulting…

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AR Classics

AR Classics: Priscilla Awde on Telling the truth

Telling the truth: analysts tell operators and vendors what needs to be said rather than what is popular

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3. Engage & Influence, Cornerstone

Four expectations you need when interacting with Gartner

Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also…

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3. Engage & Influence

COVID-19 boosts fear, authoritarianism and industry analysts

It’s been several weeks since I posted on the blog. I, and most of the analysts and analyst relations people I’ve been speaking to,…

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Gartner Market Opportunity slide
AR Classics, Gartner Magic Quadrant, Guest Post

AR Classics: Gideon Gartner on Theory G and sales

Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…

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Fabio Neves Da Rocha in winning team at CREATe Pitching Competition
3. Engage & Influence

Vijay Modha: To pitch or not to pitch?

Retail industry consultant Vijay Modha is an expert on more than technology, operations and strategy. He’s also coached many business founders through pitches, and in particular to secure investment.

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Cornerstone, On Research Firms

Hidden Champions? Part 2: Four ways niche analyst firms can win

Niche analyst firms in any market can learn a lot from four factors holding back the leading specialist firms in one of the most attractive markets: fintech.

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How can students and employers get a cultural fit with their values and preferred working styles?
On Analyst Relations

Can tech marketing fit the preferences of young professionals?

A new blog post (https://wp.me/p4go6f-GL) by my Edinburgh University colleague Evelyn Antony picks up on some interesting points. According to Andrew Defrancesco one of…

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