In the run-up to the 2024 Analyst Relations Forum at the University of Edinburgh on June 27th, our preview webinars discuss the value generated from analyst relations, content, and hype. In this preview webinar, you’ll hear experienced analyst services buyers and sellers discuss: The need for data on Gartner and Forrester purchases, contracts, and usage….
For the next three months, I’m facilitating a mastermind group hosted by SageCircle for the Association for Analyst Relations Partnership. Each week, one person is in the ‘hot seat’, and the whole group focuses most of its time on discussing one of that person’s key objectives. For many people, it’s their first time getting deep…
I’ve just wrapped up my first month at SageCircle, and have learnt a lot already about the barriers facing #analystrelations teams. Here are the highlights. Carter Lusher and I discussed why the disappointing 2023 financials at Gartner and Forrester don’t meant analyst influence is declining: https://youtu.be/NL8ztOdWeBQ?si=RP4TC51i2MEb0i8I&t=187 My Analyst Observatory colleagues Chris Holscher and Robin Schaffer…
The Association for Analyst Relations Partnership is delighted to co-sponsor this webinar with Prachi Satija, a graduate student at SDA Bocconi, which discusses the challenges faced by analyst relations professionals and their possible solutions. Her study uses a primary research methodology to understand the obstacles faced by AR professionals, interviewing 24 professionals, including leaders in…
On February 29th, Ian Scott and I outline five key #analystrelations bottlenecks identified in the Analyst Advocacy Study. If you’d like to attend, book at seat at https://lnkd.in/ggdMdpzb or email Jasmine. In a nutshell, these bottlenecks are like hurdles. If you fail at one, you’ll struggle at the next ones. – Awareness. If the analysts don’t hear from you much, especially…
2024 has started with a bump for Gartner and Forrester, whose investors are anxious, and for many others. I just said farewell to CCGroup and now look for new clients and opportunities alongside exciting projects at SageCircle, LLC. This new reality forces us to do more with less. With each issue of my LinkedIn monthly…
Today I’m wishing a very fond farewell to my colleagues at CCGroup. The business I joined in 2018 has held onto its strengths in B2B tech and, with its smart and beautiful rebrand this month, formalised its steady evolution into an integrated marketing agency. Few PR agencies have taken that rather obvious step since I…
Can analyst relations help increase fintechs’ value? A webinar on January 31st will hear answers from 451 Research’s Sophia Furber, Alexandra Santos, fintech PR leader at CCGroup and analyst relations guru Duncan Chapple. The three will discuss independent research from Censuswide, which finds that firms in high-growth fintech markets face both investor and buyer audiences…