Can analyst relations help increase fintechs’ value? A webinar on January 31st will hear answers from 451 Research’s Sophia Furber, Alexandra Santos, fintech PR leader at CCGroup and analyst relations guru Duncan Chapple.
The three will discuss independent research from Censuswide, which finds that firms in high-growth fintech markets face both investor and buyer audiences that heavily use industry analysts and other expert insight.
Censuswide’s surveys of professionals involved in acquiring fintechs or purchasing fintech solutions found that analysts are the most-used channel for improving their awareness of fintech vendors, and analyst reports are the content most influencing their choices.
Fintech acquirers particularly depend on analysts in the selection stage, found Censuswide.
In the webinar, you’ll hear:
- – Alexandra Santos, Associate Director at CCGroup, which commissioned the research. Santos is an experienced fintech marketing communications leader.
- – Sophia Furber is a research analyst in the 451 Research fintech research and consulting group at S&P Global Market Intelligence.
- – Duncan Chapple, an industry analyst relations expert who has worked with a wide range of fintechs, and was previously a fintech analyst at what is now Omdia.
