As a part of the analyst relations industry for many years, I’ve seen numerous changes in how research firms present their findings. Forrester ‘s recent update to its Wave methodology,
Independent market research conducted by CCGroup and Coleman Parkes shows that industry analyst reports are the only information source used by most B2B buyers when selecting a security solution provider. It’s
The industrialization of analyst relations has created an ironic problem: while AR teams have more tools and processes than ever, many influential analysts feel increasingly disconnected from the vendors they
Recent data from SageCircle’s latest SageAnalysts study reveals a startling trend: the biggest names in tech are not just maintaining their lead – they’re actively widening the gap. Let’s dive
Our Credo series on analyst relations principles needs updating to reflect what we’ve learned about creating business value through AR programs. The past years have shown us that successful AR
Chad Huston is one of the most respected IT market forecasters, specialising for several years on the IT services markets. Something shocking about his analysis of financial reports of IT
This 2020 article by Duncan Chapple for CCGroup consolidated in-house and agency-side experiences of category creation. The discussion developed with the help of Jerome Pineau. After the graphic fell off
After Tom Rebbeck, our Analyst of the Month awards start a new cycle with Shelly DeMotte Kramer. We had the chance to speak with Shelly face to face at the
