Leslie Ament: What analysts want from AR
Leslie Ament, Chief Research Officer and Principal Analyst at Hypatia Research, has been a frequent participant in the Analyst Attitude Survey over the years….
Webinar: Prioritize analysts better, or waste your AR effort
Most analyst relations effort is wasted because of the failure to prioritize analysts. AR effort isn’t allocated in line with analysts’ true importance to…
Awards show analyst relations’ efficient frontier
How should analyst relations (AR) be valued? That fundamental question underlies choices for AR measurement. One answer has been made concrete in Analyst Attitude…
Analysts and the vortex of tech M&A
Chapple: Tim Miller, thank you so much for joining us today. So Tim, in your more than 14 years working at 451, you’ve continued…
The best analyst interactions are conversational
Effective analyst interactions are varied and conversational. One of the things I’ve enjoyed the most in the Analyst Relations team at CCgroup has been…
Four factors will transform 40% of analyst relations teams
November’s AR Forum discussed Gartner’s prediction that 40% of analyst relations teams will transform their role so much that they will drop the AR label. My…
Does Gartner say analyst relations will be extinct?
“By 2025, 40% of analyst relations functions will be renamed to better represent the function’s objectives, impact, and value”.
Is global marketing harder for B2B firms?
Business to business companies are often frustrated by the way that global marketing approaches are often founded on business to consumer assumptions. However, there’s…
Survey: how analysts see the impact of COVID-19
I’m working with Robin Schaffer and Jasmine Richards to ask how analysts’ work has been changed by the pandemic. In a series of brief…
How do great analysts spot relevant firms? Join our webinar!
Industry analysts are devoted to researching, and the volume of inquiries and briefings from established market players means many of them are booked up…
Investor relations must shift analysts’ views of industry risks
Industry analysts provide vital insights to those valuing tech businesses, conducting due diligence and facilitating IPOs. The impact of a good valuation is exemplified…
Analysts & the future of work: Influencing analysts in a world of uncertainty
David Hopp joined Katie de Cozar and I to discuss how COVID-19 has changed the analyst industry, and analyst relations. Analysts are busier: consulting…