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3. Engage & Influence

Today: 2019 Analyst Firm Awards webinar

The Analyst Firm Awards and Analyst Value Survey, conducted by the University of Edinburgh’s Analyst Observatory, spotlight changes in the value created by that…

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Analyst Firm Awards, Analyst Value Survey, Webinars and Videos

Five ways to make better decisions using long-term analyst industry trends

Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in the analyst industry, and how these trends can be used…

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Analyst Firm Awards

GARTNER, FORRESTER, IDC AND 451 LEAD 2019 GLOBAL ANALYST FIRM AWARDS

Ten companies create two-thirds of all the value gained by analyst firms’ users. That’s the key finding of the 2019 Analyst Firm Awards, announced…

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Analyst Firm Awards

19 firms nominated as 2019 Analyst Firm Award winners

19 highly-valuable analyst firms will be named as winners of the 2019 Analyst Firm Awards on November 20. The winners have been selected by…

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Amjad-Khan
AR Classics, Guest Post, On Research Firms

AR Classics: Amjad Khan on the new AR era

Since managing analyst relations for clients like Microsoft, Motorola and Kodak at CCgroup, Amjad Khan’s led AR in-house at Global Crossing and Amdocs and…

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Lena Davies collects Forrester's 2018 AFA
On Research Firms

Forrester’s New Wave speeds up new category creation

Forrester’s New Wave has so quickly become part of the analyst relations furniture: it’s easy to understand what a difference it makes. The New…

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Analyst Firm Awards

Analyst Firm Awards to be announced on November 20th

The Annual Analyst Firm awards will be announced in Boston on November 20th. The awards reflect responses by several hundred users of analyst firms…

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Analyst Value Survey

2019 Analyst Value Survey now open

Now in its 19th year, the Analyst Value Survey is a unique resource for the tech and telecoms industry. The Analyst Observatory at the…

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On Sales Enablement

Training and tools are central to sales enablement

Sales enablement has to include bringing in salespeople, who are either new salespeople, or veteran sales reps who have not brought our solutions forward…

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Photo: yuankuei on Flickr
3. Engage & Influence

Cherry-picking and lemon-squeezing takes time

Generally, tech industry analysts tend to ‘cherry-pick’ their recommended options more than they warn people off picking a lemon. As a result, I’ve been…

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It's better for analysts to mention you than not
3. Engage & Influence

It’s better for analysts to mention you than not

A common question for analyst relations people is: should we keep on responding to influential analysts if we know they won’t put our solution…

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Duncan Chapple opens the track at SASE
3. Engage & Influence

Story sharing helps vendors & analysts co-create business futures

Analysts, vendors and investors need to improve the way they shape stories about the future. That’s the message I was sharing in three talks…

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