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July 28: Arbitrage for Tech Analyst Relations webinar

Arbitrage tactics can help your analyst relations team to profit from other people’s mistaken valuations. Let’s talk about how: register today to book your…

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On Sales Enablement, Webinars and Videos

Use Analyst Relations to Accelerate Sales

My June webinar will outline how Analyst Relations can accelerate the purchasing process and increase the number of leads for business-to-business technology providers. Sadly,…

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2021AFAs, Analyst Firm Awards

IoT Analyst Firm Award 2021 winners announced

HFS Research, Everest Group and KMPG’s performance were especially strong in the Analyst Firm Awards, which are sponsored by CCgroup.

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2. Drive and Determine Goals, 4. Align, track & educate, 5. Leverage Reputation, Webinars and Videos

Webinar: Use Measurement to Drive Analyst Relations Objectives

Measurement is not only the deepest challenge in analyst relations but it’s also the biggest danger. 20th-century public relations measures, based on activity, remain…

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from LinkedIn
3. Engage & Influence, Guest Post

Beth Torrie on Analyst Briefing Basics

Analysts told us what they want, let’s follow their guidance. Analysts take briefings from vendors so they can understand from the vendor’s perspective how…

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2021AFAs, Analyst Firm Awards, Analyst Value Survey

2021 Analyst Value Survey shows analysts’ growing value (4 updates)

Looking at early data from the 2021 Analyst Value Survey, last year’s changes in analyst use are deepening. I gave a run-through of the Q1…

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2021AFAs, Analyst Firm Awards

Eleven early nominees announced for 2021 Analyst Firm Awards

Eleven lucky analyst firms can make space on the shelf. Although the Analyst Value Survey remains open, our analysis of hundreds of early responses…

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nine basic stances
2. Drive and Determine Goals

How to use the nine basic stances of analyst relations

There are nine basic stances of analyst relations programmes, reflecting how far companies make two choices: first, whether they drive analysts perceptions of their…

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On Analyst Relations, Webinars and Videos

Registration open for CCgroup analyst relations webinar series

I’m hosting a series of CCgroup webinars on a range of topics for professionals in the analyst relations community. I am delighted to offer you the chance to sign up for the webinars you feel will be most…

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2020AFAs, Analyst Firm Awards

Gartner, Forrester, IDC & 451 won the most 2020 Analyst Firm Awards

The announcement of the 2021 Analyst Firm Awards got our friend Yulis in Singapore wondering about one choice we made about the 2020 Analyst…

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2021AFAs, 3. Engage & Influence

2021 Analyst Firm Awards to be announced

The initial results have been processed from the Analyst Value Survey, and below is the schedule for the 2021 Analyst Firm Awards, which are…

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Leslie Ament:
3. Engage & Influence

Leslie Ament: What analysts want from AR

Leslie Ament, Chief Research Officer and Principal Analyst at Hypatia Research, has been a frequent participant in the Analyst Attitude Survey over the years….

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