It’s better for analysts to mention you than not
A common question for analyst relations people is: should we keep on responding to influential analysts if we know they won’t put our solution…
Story sharing helps vendors & analysts co-create business futures
Analysts, vendors and investors need to improve the way they shape stories about the future. That’s the message I was sharing in three talks…
Retail tech: The pitfalls of not knowing what you need, but thinking that you do
In this guest post, retail industry consultant Vijay Modha on what CEO panic-buying tells us about how to influence retail technology buyers
Analyst Launchpad event: Analyst Relations to Enable Sales
18 JULY 2019BRIEFING Analyst Launchpad Series: Analyst Relations to Enable SalesTIME: 15:00 – 17:00Hear from experts on how to utilise analyst relations for increasing…
Five steps after Informa grab of IHS tech analysts
How to respond to the year’s biggest shakeup Late yesterday we heard the biggest analyst industry news in years. By rolling up four notable…
Nom Nom Nom. Informa grabs IHS Markit Technology
Informa (INF.L) has acquired IHS Markit’s (INFO) TMT business. Informa Tech, which includes Ovum, will have revenues similar to Forrester’s $350m. It represents a dramatic shift in the analyst…
Sales enablement: Dave Eckert on winning sponsors and success
In the third part of Duncan Chapple’s interview, Dave Eckert explains winning sponsors and creating sales enablement success. Earlier installments are on getting started…
Dave Eckert: Five things analyst relations must provide to sales
In the first part of my three-part interview with Dave Eckert, he outlined the foundations for the sales enablement of analyst relations. In this…
SageCircle alum Dave Eckert on getting started with Sales Enablement
Dave Eckert, who led the SageCircle analyst relations consultancy, is one of the most experienced veterans of the analyst relations community. His work helped…
14 things you need to know about analyst interactions
My colleague Elena Georgieva gave a great Lunch and Learn talk to CCgroup colleagues recently. I tweeted the highlights and, wow, it’s enough to…
Former Gartner, Inc. Vice Presidents Launch World-Class Analyst Network
It’s not often I get cited in an analyst firm’s press release, so it’s a delight to share this news. 19 experienced worldwide analysts…
techUK launches Edinburgh Uni ‘Analyst Launchpad’ certificate
techUK, the industry association whose ‘Analyst Launchpad’ seminars educate British tech business on analyst relations, has announced a University of Edinburgh certificate in analyst relations.