Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution

Posted on July 10, 2018July 10, 2018 by Duncan Chapple

Forrester’s continuing acquisitions spotlight the firm’s evolution from pure-play analyst house to a digital business advisory and services provider. On July 10, 2018, Forrester confirmed the purchase of two technology providers, Glimpzlt and FeedbackNow. Together, the purchases enhance Forrester’s ability to provide operational solutions that will be part of the customer experience suite that it Read more about Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution[…]

How Adobe & Amazon gained in TMT Influencer Quadrant

Posted on July 6, 2018July 15, 2018 by Duncan Chapple

Adobe and Amazon have gained the most share of voice in analyst research over the last year. That’s the finding of Kea Company’s TMT Influencer Quadrant, which Peter O’Neill and I published on July 12. It echoes the finding of last year’s Kea Circle awards, in which our survey of industry analysts found Amazon to Read more about How Adobe & Amazon gained in TMT Influencer Quadrant[…]

Torsten Sewing: Targeting the right analysts

Posted on June 27, 2018June 27, 2018 by Guest Author

Before you put your Analyst Relations program into practice, you will need to define your goal and start targeting your resources, both within the communications department and in the rest of the business. AR is a long-term commitment of communications resources. Furthermore, the communication needed is entirely different from PR. Understanding analysts does not only Read more about Torsten Sewing: Targeting the right analysts[…]

Torsten Sewing: The case for AR has to be tactical

Posted on June 20, 2018June 20, 2018 by Guest Author

Torsten Sewing, who led Lighthouse Analyst Relations’ work in mainland Europe for eight years, shared these thoughts with us. The Institute for Industry Analyst Relations white paper on “Making the case for Analyst Relations” is one in the series of guides written for IIAR members. Many of its members are in large companies where Read more about Torsten Sewing: The case for AR has to be tactical[…]

Save the date for Carter Lusher webinar

Posted on June 16, 2018June 16, 2018 by Duncan Chapple

Our friends at ARInsights have this important news: Carter Lusher, Director of Analyst Relations at Informatica, SageCircle founder and former research fellow at Gartner, will present a thought-provoking webinar on Tuesday, July 31st @12 ET/9 PT. Please save the date, registration details will soon follow. Analyst 5-Year Scenario: Implications for AR of Acquisitions and Read more about Save the date for Carter Lusher webinar[…]

15 05 Analyst Sales Impact Matrix Sample

Analyst ranking must start with service level tiers

Posted on June 14, 2018July 31, 2018 by Duncan Chapple

Tiering and ranking analysts is a topic of growing interest this season, with webinars on the topic announced by our friends at the IIAR and Spotlight. The basic reason for ranking analysts is clear. Rather than rank analysts emotionally, or just point to past meetings, we need to have analyst lists which are ranked Read more about Analyst ranking must start with service level tiers[…]

‘Influencer Quadrant’ to spotlight winners in 2018 analyst research

Posted on June 12, 2018June 28, 2018 by Duncan Chapple

This summer Kea Company will publish three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry research. Previously, only clients of Kea Company’s premium service had access to the data, which track the profile of over 400 brands in the research of around 400 research organisations. The Influencer Quadrant service was created Read more about ‘Influencer Quadrant’ to spotlight winners in 2018 analyst research[…]

Gartner Cool Vendor 2018 release: Things are changing…

Posted on June 7, 2018June 7, 2018 by Guest Author

For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd and get valuable references or valued customers. Since Gartner began the Cool Vendors report in 2004, over 3,100 Cool Vendors have been recognised. Daryl C. Plummer, VP and chief Gartner Fellow just Read more about Gartner Cool Vendor 2018 release: Things are changing…[…]

Cool Vendor – is it a beauty contest?

Posted on June 4, 2018June 4, 2018 by Duncan Chapple

There’s been a lot of discussion in the analyst relations community about the rollout of the present round of Cool Vendor designations from Gartner. We’d be better prepared for them if we looked at academic research into contest-like evaluations like these, at the University of Edinburgh’s Analyst Observatory and elsewhere. Drawing on a roundtable at Warwick Read more about Cool Vendor – is it a beauty contest?[…]

Should start-ups put customer value before survival?

Posted on May 16, 2018May 29, 2018 by Duncan Chapple

The notion that early stage businesses need to focus on solving a client problem rather than on their own long-term survival is a common one. However, they need to explain their commercial goals and strategies when speaking to industry intermediaries like analysts or investors. That is my takeaway this week after one to one meetings Read more about Should start-ups put customer value before survival?[…]