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Goals for AR with sales
5. Leverage Reputation, On Sales Enablement

Webinar: Owned AR outputs can accelerate sales

Cybersecurity AR specialist Pedro Domingues and I took an hour to chat about what we’ve learnt, from our AR clients and from our CCgroup’s…

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3. Engage & Influence

Analyst influence strengthens through the buying cycle

One of the many transformations in analyst relations in recent years has been its growing integration into marketing communications. Sales and communications leaders are…

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6. Features, Analyst of the Month

Analyst of the Month: Chris Lewis

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…

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Analyst of the Month: Alan Pelz-Sharpe
6. Features, Analyst of the Month

Analyst of the Month: Alan Pelz-Sharpe

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…

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3. Engage & Influence

When analyst firms abuse briefings with egregious sales pitches

Here are four ways Analyst Relations people can stop analyst firm staff from selling in briefings. Can you think of any others? 1. Use…

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Analyst of the Month: Allan McLennan
6. Features, Analyst of the Month

Analyst of the Month: Allan McLennan

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…

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Prioritize

Arbitrage for Tech Analyst Relations

Arbitrage tactics can help your analyst relations team to profit from other people’s mistaken valuations. My research at the University of Edinburgh Business School…

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On Sales Enablement, Webinars and Videos

Use Analyst Relations to Accelerate Sales

My June webinar will outline how Analyst Relations can accelerate the purchasing process and increase the number of leads for business-to-business technology providers. Sadly,…

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2021AFAs, Analyst Firm Awards

IoT Analyst Firm Award 2021 winners announced

HFS Research, Everest Group and KMPG’s performance were especially strong in the Analyst Firm Awards, which are sponsored by CCgroup.

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2. Drive and Determine Goals, 4. Align, track & educate, 5. Leverage Reputation, Webinars and Videos

Webinar: Use Measurement to Drive Analyst Relations Objectives

Measurement is not only the deepest challenge in analyst relations but it’s also the biggest danger. 20th-century public relations measures, based on activity, remain…

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from LinkedIn
3. Engage & Influence, Guest Post

Beth Torrie on Analyst Briefing Basics

Analysts told us what they want, let’s follow their guidance. Analysts take briefings from vendors so they can understand from the vendor’s perspective how…

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2021AFAs, Analyst Firm Awards, Analyst Value Survey

2021 Analyst Value Survey shows analysts’ growing value (4 updates)

Looking at early data from the 2021 Analyst Value Survey, last year’s changes in analyst use are deepening. I gave a run-through of the Q1…

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