Five ways to make better decisions using long-term analyst industry trends
Using insights from the Analyst Value Survey, survey director Duncan Chapple explains trends in the analyst industry, and how these trends can be used…
GARTNER, FORRESTER, IDC AND 451 LEAD 2019 GLOBAL ANALYST FIRM AWARDS
Ten companies create two-thirds of all the value gained by analyst firms’ users. That’s the key finding of the 2019 Analyst Firm Awards, announced…
19 firms nominated as 2019 Analyst Firm Award winners
19 highly-valuable analyst firms will be named as winners of the 2019 Analyst Firm Awards on November 20. The winners have been selected by…
AR Classics: Amjad Khan on the new AR era
Since managing analyst relations for clients like Microsoft, Motorola and Kodak at CCgroup, Amjad Khan’s led AR in-house at Global Crossing and Amdocs and…
Forrester’s New Wave speeds up new category creation
Forrester’s New Wave has so quickly become part of the analyst relations furniture: it’s easy to understand what a difference it makes. The New…
Analyst Firm Awards to be announced on November 20th
The Annual Analyst Firm awards will be announced in Boston on November 20th. The awards reflect responses by several hundred users of analyst firms…
2019 Analyst Value Survey now open
Now in its 19th year, the Analyst Value Survey is a unique resource for the tech and telecoms industry. The Analyst Observatory at the…
Training and tools are central to sales enablement
Sales enablement has to include bringing in salespeople, who are either new salespeople, or veteran sales reps who have not brought our solutions forward…
Cherry-picking and lemon-squeezing takes time
Generally, tech industry analysts tend to ‘cherry-pick’ their recommended options more than they warn people off picking a lemon. As a result, I’ve been…
It’s better for analysts to mention you than not
A common question for analyst relations people is: should we keep on responding to influential analysts if we know they won’t put our solution…
Story sharing helps vendors & analysts co-create business futures
Analysts, vendors and investors need to improve the way they shape stories about the future. That’s the message I was sharing in three talks…
Retail tech: The pitfalls of not knowing what you need, but thinking that you do
In this guest post, retail industry consultant Vijay Modha on what CEO panic-buying tells us about how to influence retail technology buyers