How to use the nine basic stances of analyst relations
There are nine basic stances of analyst relations programmes, reflecting how far companies make two choices: first, whether they drive analysts perceptions of their…
Registration open for CCgroup analyst relations webinar series
I’m hosting a series of CCgroup webinars on a range of topics for professionals in the analyst relations community. I am delighted to offer you the chance to sign up for the webinars you feel will be most…
Gartner, Forrester, IDC & 451 won the most 2020 Analyst Firm Awards
The announcement of the 2021 Analyst Firm Awards got our friend Yulis in Singapore wondering about one choice we made about the 2020 Analyst…
2021 Analyst Firm Awards to be announced
The initial results have been processed from the Analyst Value Survey, and below is the schedule for the 2021 Analyst Firm Awards, which are…
Leslie Ament: What analysts want from AR
Leslie Ament, Chief Research Officer and Principal Analyst at Hypatia Research, has been a frequent participant in the Analyst Attitude Survey over the years….
Webinar: Prioritize analysts better, or waste your AR effort
Most analyst relations effort is wasted because of the failure to prioritize analysts. AR effort isn’t allocated in line with analysts’ true importance to…
Awards show analyst relations’ efficient frontier
How should analyst relations (AR) be valued? That fundamental question underlies choices for AR measurement. One answer has been made concrete in Analyst Attitude…
Analysts and the vortex of tech M&A
Chapple: Tim Miller, thank you so much for joining us today. So Tim, in your more than 14 years working at 451, you’ve continued…
The best analyst interactions are conversational
Effective analyst interactions are varied and conversational. One of the things I’ve enjoyed the most in the Analyst Relations team at CCgroup has been…
Four factors will transform 40% of analyst relations teams
November’s AR Forum discussed Gartner’s prediction that 40% of analyst relations teams will transform their role so much that they will drop the AR label. My…
Does Gartner say analyst relations will be extinct?
“By 2025, 40% of analyst relations functions will be renamed to better represent the function’s objectives, impact, and value”.
Is global marketing harder for B2B firms?
Business to business companies are often frustrated by the way that global marketing approaches are often founded on business to consumer assumptions. However, there’s…