An interesting chart from SageCircle shows how users of major analyst and advisory firms perceive their independence, market impact, and specialization. The report clusters the analyst firms into ten categories. SageCircle‘s latest SageNote presents a comprehensive market analysis of industry analyst firms, identifying 10 distinct segments based on independence ratings, market influence, and specialization depth….
In 2009, as the global financial crisis reshaped business priorities, Marius Jost sat down with Duncan Chapple to discuss major shifts in the IT research industry. Their podcast captured three emerging trends that would define the next decade: growing demand for targeted research despite budget constraints, the rise of freemium business models, and the impact…
Recent analysis of analyst briefing records reveals a clear pattern: the most successful vendor briefings feature significantly more two-way dialogue than presentation-style meetings. The data challenges some common assumptions about analyst relations and points to specific techniques that can improve briefing effectiveness. The Evidence for Dialogue We analyzed turn-taking patterns across multiple analyst firms and…
The market research industry faces unprecedented change as AI reshapes how organizations produce and consume intelligence. At Barcelona’s SCIP Intellicon 2024, practitioners shared insights about this transformation that point to deeper shifts in how market intelligence functions. In the weeks since my workshop on the topic there, I’ve been speaking with participants and others about…
TechTarget’s stock price has fallen 36% this year to reach $22.01, a 52-week low. While market sentiment reflects broader tech sector headwinds, it also indicates investor uncertainty about integrating TechTarget with Informa Tech’s digital assets and Omdia. Short-Term Integration Limits Synergies Technical Integration The combination of TechTarget’s intent data capabilities with Omdia’s research will take…
Research buyers at SCIP Intellicon 2024 raised significant concerns about market intelligence quality in my workshop on the topic. Their experiences point to five critical issues affecting B2B market research: Data Collection Integrity Research buyers are seeing gaps in data collection. “We tested them with one number… if they couldn’t provide something really close, they…
As a part of the analyst relations industry for many years, I’ve seen numerous changes in how research firms present their findings. Forrester ‘s recent update to its Wave methodology, from July 1, 2024, represents a significant shift in their approach. But is this change a game-changer or a necessary step to stay relevant in…
Independent market research conducted by CCGroup and Coleman Parkes shows that industry analyst reports are the only information source used by most B2B buyers when selecting a security solution provider. It’s not the only content they use, but it’s the only content named by a majority of buyers as an influence on selection, the part of…