• NOW AVAILABLE – Influencer Relations: Insights on Analyst Value (Second Edition)

Influencer Relations

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4. Align, track & educateNovember 22, 2021<November 22, 2021

Survey: Analyst relations impact on scaleups and startups

by Duncan Chapple

The Analyst Observatory has launched SSIA, a groundbreaking survey into the impact of analysts, and analyst relations, on tech startups and scaleups.The research centre…

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2021AFAs, Webinars and VideosNovember 17, 2021<January 12, 2022

Webinar: How IoT vendors benefit from analysts’ influence on buyers

by Duncan Chapple

When we started to plan our next CCgroup analyst relations webinar, we started to feel that both the pandemic and the changing patterns of…

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2021AFAs, Analyst Value SurveyNovember 16, 2021<November 16, 2021

The 2021 Analyst Value Survey results webinar is fast approaching!

by Duncan Chapple

The Analyst Observatory’s Analyst Value Survey is the only recurrent survey of analysts firms’ users. The responses feed into a comprehensive, global database that…

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6. Features, Analyst of the MonthNovember 15, 2021<December 21, 2021

Analyst of the Month: Daniel Hong

by Duncan Chapple

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work,…

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On Analyst RelationsNovember 4, 2021<November 4, 2021

Mind the gap!

by Duncan Chapple

CCgroup’s annual survey of analyst relations professionals returns with the industry in flux as we adjust to the new normal. If you are an AR…

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3. Engage & InfluenceNovember 4, 2021<November 4, 2021

20 years on: Influencing the influencers

by Duncan Chapple

It’s 20 years since I wrote Influencing the influencers, an insight note published by Brodeur which discussed analyst firms, their business model and the…

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Goals for AR with sales
5. Leverage Reputation, On Sales EnablementNovember 3, 2021<February 17, 2022

Webinar: Owned AR outputs can accelerate sales

by Duncan Chapple

Cybersecurity AR specialist Pedro Domingues and I took an hour to chat about what we’ve learnt, from our AR clients and from our CCgroup’s…

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3. Engage & InfluenceOctober 26, 2021<November 15, 2021

Analyst influence strengthens through the buying cycle

by Duncan Chapple

One of the many transformations in analyst relations in recent years has been its growing integration into marketing communications. Sales and communications leaders are…

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  • About
  • Analyst Equity
  • Awards
  • Book
  • CCgroup AR
  • Observatory
  • NOW AVAILABLE – Influencer Relations: Insights on Analyst Value (Second Edition)