AR Measurement: Quantifying the intangibles to articulate AR program value

On January 25, Jen Kaye Lapierre and I will explore new methods of AR measurement and visual dashboards that bring program impact to life and begin to quantity several intangible, qualitative measures of success.

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AR winners share 3 strategies: here’s 3 ways to catch up

The gap is widening between the most effective analyst relations programmes, at firms like Ericsson and AWS, and the ‘best practice’ firms that are carefully aligning with the majority of

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60% of B2B tech buyers discount paid content

Licensed content from niche analysts is a valuable marketing tool. However, the perception of top analyst firms is shifted through #analystrelations, not spending.Extensive effort is needed to win advocacy from the

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Guest post: How Ericsson and AWS raised the bar for Analyst Relations.

The Analyst Relations Forum, sponsored by CCgroup, is delighted to invite you to the 2022 SageCircle Awards celebrating analyst relations excellence on 29th September, 16:00-17:00 UK time. In recent years, new standards for

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How to take a brand equity approach to analyst value

If you can’t value analyst relations ‘bottom-up’ (through sales tracking and win-loss analysis) then can it be done ‘top-down’ (using brand equity approaches)? There’s no question about which of these

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AR Forum registrations top 750

With three weeks until the start on June 20th, registrations for the Analyst Relations Forum are already at 764. Here’s a list of the sessions with hyperlinked individual registration lists.

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I’m hiring an AR programme manager

I’m hiring a programme manager at CCgroup - B2B Tech PR. This is a key role where project management and people skills are more important initially than analyst relations knowledge.

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Analyst of the Month: Tom Rebbeck

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get

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