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3. Engage & Influence

Cherry-picking and lemon-squeezing takes time

Generally, tech industry analysts tend to ‘cherry-pick’ their recommended options more than they warn people off picking a lemon. As a result, I’ve been…

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It's better for analysts to mention you than not
3. Engage & Influence

It’s better for analysts to mention you than not

A common question for analyst relations people is: should we keep on responding to influential analysts if we know they won’t put our solution…

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Duncan Chapple opens the track at SASE
3. Engage & Influence

Story sharing helps vendors & analysts co-create business futures

Analysts, vendors and investors need to improve the way they shape stories about the future. That’s the message I was sharing in three talks…

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How To Influence Retail Technology Buyers
Guest Post, On Sales Enablement

Retail tech: The pitfalls of not knowing what you need, but thinking that you do

In this guest post, retail industry consultant Vijay Modha on what CEO panic-buying tells us about how to influence retail technology buyers

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3. Engage & Influence

Analyst Launchpad event: Analyst Relations to Enable Sales

18 JULY 2019BRIEFING Analyst Launchpad Series: Analyst Relations to Enable SalesTIME: 15:00 – 17:00Hear from experts on how to utilise analyst relations for increasing…

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3. Engage & Influence

Five steps after Informa grab of IHS tech analysts

How to respond to the year’s biggest shakeup Late yesterday we heard the biggest analyst industry news in years. By rolling up four notable…

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3. Engage & Influence

Nom Nom Nom. Informa grabs IHS Markit Technology

Informa (INF.L) has acquired IHS Markit’s (INFO) TMT business. Informa Tech, which includes Ovum, will have revenues similar to Forrester’s $350m. It represents a dramatic shift in the analyst…

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On Sales Enablement

Sales enablement: Dave Eckert on winning sponsors and success

In the third part of Duncan Chapple’s interview, Dave Eckert explains winning sponsors and creating sales enablement success. Earlier installments are on getting started…

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Guest Post, On Sales Enablement

Dave Eckert: Five things analyst relations must provide to sales

In the first part of my three-part interview with Dave Eckert, he outlined the foundations for the sales enablement of analyst relations. In this…

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On Sales Enablement

SageCircle alum Dave Eckert on getting started with Sales Enablement

Dave Eckert, who led the SageCircle analyst relations consultancy, is one of the most experienced veterans of the analyst relations community. His work helped…

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3. Engage & Influence

14 things you need to know about analyst interactions

My colleague Elena Georgieva gave a great Lunch and Learn talk to CCgroup colleagues recently. I tweeted the highlights and, wow, it’s enough to…

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3. Engage & Influence

Former Gartner, Inc. Vice Presidents Launch World-Class Analyst Network

It’s not often I get cited in an analyst firm’s press release, so it’s a delight to share this news. 19 experienced worldwide analysts…

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