Peter Sondergaard. Photo: Creative Commons by Norberto Gallego

Sondergaard quits: Gartner clients’ difficult discussion on competition & ethics

Posted on August 23, 2018September 20, 2018 by Duncan Chapple

The resignation of Gartner’s research chief, Peter Sondergaard, under the cloud of ethics complaints, is an opportunity for Gartner clients to assess any ethical or competition issues in their relationships with analyst firms. In particular, organisations which do business with clients in the European Union need to assess two risks: actions which could appear to Read more about Sondergaard quits: Gartner clients’ difficult discussion on competition & ethics[…]

Life Sciences IQ: Which firms win profile in analyst research?

Posted on August 22, 2018September 20, 2018 by Duncan Chapple

On September 20th Kea Company will publish the last of three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry research. The Life Sciences IQ compares both traditional healthcare leaders, like Philips, Siemens and Hitachi and technology leaders with deep capacities for life sciences, such as SAS, IBM and Adobe. In Read more about Life Sciences IQ: Which firms win profile in analyst research?[…]

18 win 2018 Analyst Firm Awards

Posted on August 20, 2018October 19, 2018 by Duncan Chapple

The 18 firms listed below have been announced as winners of the 2018 Analyst Firm Awards. Full details are set for release on September 10. The 2018 Analyst Firm Awards (AFA) use an improved methodology that rewards the valuable advisory and analyst firms that users rely on the most. The annual awards, which reflect users’ responses Read more about 18 win 2018 Analyst Firm Awards[…]

Four quartiles show enterprises’ growing use of freemium analysts

Posted on August 5, 2018August 8, 2018 by Duncan Chapple

Managers in large enterprises, and especially those involved in evaluating and deciding about technology choices, use more analyst firms with each year. Our AVS has shown that the different layers of the analyst community, what we call the four quartiles, are used with different frequency by different users. The Analyst Value Survey asks them which Read more about Four quartiles show enterprises’ growing use of freemium analysts[…]

2018 Analyst Firm Awards to be published on 10 September

Posted on August 1, 2018August 23, 2018 by Duncan Chapple

The world’s most valuable industry analyst firms will be honoured by the announcement of the 2018 Analyst Firm Awards on 10 September. The awards reflect the opinions of hundreds of those firms’ users collected by the 2017-18 Analyst Value Survey. The focus of the survey, on the most valuable analyst firms, spotlights how analyst firms can Read more about 2018 Analyst Firm Awards to be published on 10 September[…]

Siemens, Hitachi, Schneider & AECOM lead Heavy Industry IQ

Posted on July 24, 2018August 10, 2018 by Duncan Chapple

Siemens, Hitachi, Schneider Electric & AECOM are the firms to watch in Kea’s 2018 Heavy Industry Influencer Quadrant. Stephen Miller (@InfluenceRel) and Duncan Chapple (@DuncanChapple) published the report on August 10th to spotlight the firms with the highest profile in analyst research on chemicals, construction, energy, manufacturing, materials, resources, shipping and transportation. Philips, Adobe and Read more about Siemens, Hitachi, Schneider & AECOM lead Heavy Industry IQ[…]

Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution

Posted on July 10, 2018July 10, 2018 by Duncan Chapple

Forrester’s continuing acquisitions spotlight the firm’s evolution from pure-play analyst house to a digital business advisory and services provider. On July 10, 2018, Forrester confirmed the purchase of two technology providers, Glimpzlt and FeedbackNow. Together, the purchases enhance Forrester’s ability to provide operational solutions that will be part of the customer experience suite that it Read more about Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution[…]

How Adobe & Amazon gained in TMT Influencer Quadrant

Posted on July 6, 2018July 15, 2018 by Duncan Chapple

Adobe and Amazon have gained the most share of voice in analyst research over the last year. That’s the finding of Kea Company’s TMT Influencer Quadrant, which Peter O’Neill and I published on July 12. It echoes the finding of last year’s Kea Circle awards, in which our survey of industry analysts found Amazon to Read more about How Adobe & Amazon gained in TMT Influencer Quadrant[…]

Torsten Sewing: Targeting the right analysts

Posted on June 27, 2018June 27, 2018 by Guest Author

Before you put your Analyst Relations program into practice, you will need to define your goal and start targeting your resources, both within the communications department and in the rest of the business. AR is a long-term commitment of communications resources. Furthermore, the communication needed is entirely different from PR. Understanding analysts does not only Read more about Torsten Sewing: Targeting the right analysts[…]

Torsten Sewing: The case for AR has to be tactical

Posted on June 20, 2018June 20, 2018 by Guest Author

Torsten Sewing, who led Lighthouse Analyst Relations’ work in mainland Europe for eight years, shared these thoughts with us. The Institute for Industry Analyst Relations white paper on “Making the case for Analyst Relations” is one in the series of guides written for IIAR members. Many of its members are in large companies where Read more about Torsten Sewing: The case for AR has to be tactical[…]

Save the date for Carter Lusher webinar

Posted on June 16, 2018June 16, 2018 by Duncan Chapple

Our friends at ARInsights have this important news: Carter Lusher, Director of Analyst Relations at Informatica, SageCircle founder and former research fellow at Gartner, will present a thought-provoking webinar on Tuesday, July 31st @12 ET/9 PT. Please save the date, registration details will soon follow. Analyst 5-Year Scenario: Implications for AR of Acquisitions and Read more about Save the date for Carter Lusher webinar[…]

15 05 Analyst Sales Impact Matrix Sample

Analyst ranking must start with service level tiers

Posted on June 14, 2018July 31, 2018 by Duncan Chapple

Tiering and ranking analysts is a topic of growing interest this season, with webinars on the topic announced by our friends at the IIAR and Spotlight. The basic reason for ranking analysts is clear. Rather than rank analysts emotionally, or just point to past meetings, we need to have analyst lists which are ranked Read more about Analyst ranking must start with service level tiers[…]