The best analyst interactions are conversational
Effective analyst interactions are varied and conversational. One of the things I’ve enjoyed the most in the Analyst Relations team at CCgroup has been…
Four factors will transform 40% of analyst relations teams
November’s AR Forum discussed Gartner’s prediction that 40% of analyst relations teams will transform their role so much that they will drop the AR label. My…
Does Gartner say analyst relations will be extinct?
“By 2025, 40% of analyst relations functions will be renamed to better represent the function’s objectives, impact, and value”.
Is global marketing harder for B2B firms?
Business to business companies are often frustrated by the way that global marketing approaches are often founded on business to consumer assumptions. However, there’s…
Survey: how analysts see the impact of COVID-19
I’m working with Robin Schaffer and Jasmine Richards to ask how analysts’ work has been changed by the pandemic. In a series of brief…
How do great analysts spot relevant firms? Join our webinar!
Industry analysts are devoted to researching, and the volume of inquiries and briefings from established market players means many of them are booked up…
Investor relations must shift analysts’ views of industry risks
Industry analysts provide vital insights to those valuing tech businesses, conducting due diligence and facilitating IPOs. The impact of a good valuation is exemplified…
Analysts & the future of work: Influencing analysts in a world of uncertainty
David Hopp joined Katie de Cozar and I to discuss how COVID-19 has changed the analyst industry, and analyst relations. Analysts are busier: consulting…
AR Classics: Priscilla Awde on Telling the truth
Telling the truth: analysts tell operators and vendors what needs to be said rather than what is popular
Four expectations you need when interacting with Gartner
Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also…
COVID-19 boosts fear, authoritarianism and industry analysts
It’s been several weeks since I posted on the blog. I, and most of the analysts and analyst relations people I’ve been speaking to,…
AR Classics: Gideon Gartner on Theory G and sales
Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…