The industrialization of analyst relations has created an ironic problem: while AR teams have more tools and processes than ever, many influential analysts feel increasingly disconnected from the vendors they cover. However, as my ‘Rich get Richer‘ article discusses, recent SageAnalysts survey data reveals this isn’t a universal trend. Some vendors are bucking it by…
Recent data from SageCircle’s latest SageAnalysts study reveals a startling trend: the biggest names in tech are not just maintaining their lead – they’re actively widening the gap. Let’s dive into the numbers and explore this “rich get richer” phenomenon in analyst relations. The Big Five: Doubling Down on Analyst Communication We analyzed the communication…
Our Credo series on analyst relations principles needs updating to reflect what we’ve learned about creating business value through AR programs. The past years have shown us that successful AR goes far beyond relationship management and marketing alignment. The Value Imperative The core truth we’ve discovered is simple: AR programs must demonstrate clear business value…
Chad Huston is one of the most respected IT market forecasters, specialising for several years on the IT services markets. Something shocking about his analysis of financial reports of IT services companies, which he has organised into ten main clusters of IT service providers: although none of these clusters is growing over 5% a year,…
After Tom Rebbeck, our Analyst of the Month awards start a new cycle with Shelly DeMotte Kramer. We had the chance to speak with Shelly face to face at the Analyst Relations Summit and Kansas City, just as she was leaving The Futurum Group for theCUBE Research (previously Wikibon). Tell us a bit about yourself…….
The world of technology buying is constantly evolving, and the recent COVID-19 pandemic has accelerated the changes. This has led to more complexity and unpredictability in markets, making it challenging for organizations to make informed decisions. In such a scenario, third-party advisors are crucial in providing valuable insights and guidance to organizations. The lastest SageAdvisors…
The COVID-19 pandemic created or accelerated massive societal changes, and the telecoms industry was also affected. Most telcos suspended significant tech investments for the best part of a year and then returned with a more profound commitment to virtualization, cloud, and improving the customer experience. Since 2000, I’ve been involved in three independent surveys of…