Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. LOREN MOSS BACKGROUND: Loren Moss is a respected analyst, publisher & researcher with executive leadership experience and deep domain knowledge…
B2B marketing leaders often have an ambivalent relationship with analyst relations. In some organisations, AR is a team sport: AR is a partnership with the business to meet business goals, and especially communications goals for shifting buyers. However, in other organisations, AR is a role that is siloed. As a result, Analyst Relations’ credibility is…
Analysts relations professionals are under new pressures. Many are questioning whether, and how, AR should try to transform its value to colleagues. Others feel that AR has not yet exhausted its core mission and should resist mission-creep. All these views came together at the 2021 Analyst Relations Forum, organised by the Analyst Observatory. The slides…
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. DEAN BUBLEY BACKGROUND: Industry analyst, consultant, commentator & futurist. Mostly focused on telecoms & wireless, but also cloud, IoT and…
I’m delighted to join my Analyst Observatory colleagues Robin Schaffer and Sarah Shamouelian for this year’s Analyst Relations Forum: “AR Transformation, One Year On”. This time last year, the three of us spoke at the 2021 Forum about Gartner’s production that 40% of AR teams will be renamed by 2025. One year later, what’s the…
The Analyst Observatory has launched SSIA, a groundbreaking survey into the impact of analysts, and analyst relations, on tech startups and scaleups.The research centre has already conducted an extensive study of scaleups with Gartner’s Cool Vendor designation, which I have presented at techUK’s Analyst Launchpad workshops with my co-director at the Observatory, Professor Neil Pollock,…
When we started to plan our next CCgroup analyst relations webinar, we started to feel that both the pandemic and the changing patterns of adoption were impacting analyst influence. So, we commissioned independent market research to survey 150 IoT buyers across these buying audiences within the UK, US and Europe to understand more about the…
The Analyst Observatory’s Analyst Value Survey is the only recurrent survey of analysts firms’ users. The responses feed into a comprehensive, global database that can be filtered to show value created by analyst firms in specific markets, segments and regions. On 23rd November, I’ll present an overview of the findings to the survey participants. Analyst…