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byIndustry analysts are devoted to researching, and the volume of inquiries and briefings from established market players means many of them are booked up…
Investor relations must shift analysts’ views of industry risks
byIndustry analysts provide vital insights to those valuing tech businesses, conducting due diligence and facilitating IPOs. The impact of a good valuation is exemplified…
Analysts & the future of work: Influencing analysts in a world of uncertainty
byDavid Hopp joined Katie de Cozar and I to discuss how COVID-19 has changed the analyst industry, and analyst relations. Analysts are busier: consulting…
AR Classics: Priscilla Awde on Telling the truth
byTelling the truth: analysts tell operators and vendors what needs to be said rather than what is popular
Four expectations you need when interacting with Gartner
byGartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also…
COVID-19 boosts fear, authoritarianism and industry analysts
byIt’s been several weeks since I posted on the blog. I, and most of the analysts and analyst relations people I’ve been speaking to,…
AR Classics: Gideon Gartner on Theory G and sales
byGideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…
Vijay Modha: To pitch or not to pitch?
byRetail industry consultant Vijay Modha is an expert on more than technology, operations and strategy. He’s also coached many business founders through pitches, and in particular to secure investment.