Gartner Cool Vendor 2018 release: Things are changing…
For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd…
Cool Vendor – is it a beauty contest?
There’s always a lot of discussion in the analyst relations community about the rollout of new Cool Vendor designations from Gartner. We’d be better…
Should start-ups put customer value before survival?
The notion that early stage businesses need to focus on solving a client problem rather than on their own long-term survival is a common…
PR agencies can boost analyst relations value
Many public relations agencies decelerate both their growth, and that of analyst firms, by failing to show the value created by analysts and by…
Webinar: How Cool Vendors stay cool
Cool Vendor and Hot Vendor winners from around the world will gather in Orlando on October 18 to discuss how the Cool Vendor…
Influencer Relations book: 2nd edition spotlights Gartner’s MQ
Our book Influencer Relations: Insights on Analyst Value has an expanded second edition with a new chapter on Gartner’s Magic Quadrant. As a thank you…
Forrester declares a loss, shares fall 11%
Given the scale of the surprise, the 11% fall in Forrester shares on April 27 was a vote of confidence by comparison. Although the…
Pitches to analysts can learn 8 things from start-up pitches
Tech firms preparing their pitch to analysts spend too much time crafting the story about their own solution, and nowhere near enough time thinking about…
Analyst relations webinar: Beyond best practice
Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst…
‘Influencer relations’ is no longer the best term for B2B relationship marketing
When our blog changed its name from Analyst Equity to Influencer Relations, we did so to reflect the two-fold role that analyst relations established…
AR Classics: Identifying and Measuring Impact and Influence
How can analysts in non-traditional, freemium, analyst firms prove their value, and how should analyst relations professionals respond to their growing impact? Until analysts…
Investor relations head takes over AR at Tata
The IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the control of its…