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Cool Vendor unicorn
Guest Post

Gartner Cool Vendor 2018 release: Things are changing…

For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd…

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Analyst Observatory
2. Drive and Determine Goals

Cool Vendor – is it a beauty contest?

There’s always a lot of discussion in the analyst relations community about the rollout of new Cool Vendor designations from Gartner. We’d be better…

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Survival rate of US start-ups
6. Features

Should start-ups put customer value before survival?

The notion that early stage businesses need to focus on solving a client problem rather than on their own long-term survival is a common…

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3. Engage & Influence

PR agencies can boost analyst relations value

Many public relations agencies decelerate both their growth, and that of analyst firms, by failing to show the value created by analysts and by…

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Webinar: How Cool Vendors stay cool
3. Engage & Influence

Webinar: How Cool Vendors stay cool

  Cool Vendor and Hot Vendor winners from around the world will gather in Orlando on October 18 to discuss how the Cool Vendor…

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Book co-authors: Bob, Duncan Sven
3. Engage & Influence

Influencer Relations book: 2nd edition spotlights Gartner’s MQ

Our book Influencer Relations: Insights on Analyst Value has an expanded second edition with a new chapter on Gartner’s Magic Quadrant. As a thank you…

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3. Engage & Influence

Forrester declares a loss, shares fall 11%

Given the scale of the surprise, the 11% fall in Forrester shares on April 27 was a vote of confidence by comparison. Although the…

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Fabio Neves Da Rocha in winning team at CREATe Pitching Competition
3. Engage & Influence

Pitches to analysts can learn 8 things from start-up pitches

Tech firms preparing their pitch to analysts spend too much time crafting the story about their own solution, and nowhere near enough time thinking about…

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3. Engage & Influence, Webinars and Videos

Analyst relations webinar: Beyond best practice

Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst…

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Develop AR

‘Influencer relations’ is no longer the best term for B2B relationship marketing

When our blog changed its name from Analyst Equity to Influencer Relations, we did so to reflect the two-fold role that analyst relations established…

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https://twitter.com/edelmansv/status/385145819185168384
AR Classics

AR Classics: Identifying and Measuring Impact and Influence

How can analysts in non-traditional, freemium, analyst firms prove their value, and how should analyst relations professionals respond to their growing impact? Until analysts…

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TCS in Mumbai. Photo: Mark Hilary
3. Engage & Influence

Investor relations head takes over AR at Tata

The IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the control of its…

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