• NOW AVAILABLE – Influencer Relations: Insights on Analyst Value (Second Edition)

Influencer Relations

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On Research Firms, Webinars and VideosSeptember 18, 2020<September 18, 2020

How do great analysts spot relevant firms? Join our webinar!

by Duncan Chapple

Industry analysts are devoted to researching, and the volume of inquiries and briefings from established market players means many of them are booked up…

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Analyst Value Survey, CornerstoneAugust 26, 2020<August 3, 2021

Investor relations must shift analysts’ views of industry risks

by Duncan Chapple

Industry analysts provide vital insights to those valuing tech businesses, conducting due diligence and facilitating IPOs. The impact of a good valuation is exemplified…

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CCgroup webinar Analysts & the future of work
3. Engage & InfluenceAugust 13, 2020<March 9, 2022

Analysts & the future of work: Influencing analysts in a world of uncertainty

by Duncan Chapple

David Hopp joined Katie de Cozar and I to discuss how COVID-19 has changed the analyst industry, and analyst relations. Analysts are busier: consulting…

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AR ClassicsJune 8, 2020<June 8, 2020

AR Classics: Priscilla Awde on Telling the truth

by Duncan Chapple

Telling the truth: analysts tell operators and vendors what needs to be said rather than what is popular

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3. Engage & Influence, CornerstoneJune 3, 2020<September 28, 2021

Four expectations you need when interacting with Gartner

by Duncan Chapple

Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also…

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3. Engage & InfluenceMay 31, 2020<May 31, 2020

COVID-19 boosts fear, authoritarianism and industry analysts

by Duncan Chapple

It’s been several weeks since I posted on the blog. I, and most of the analysts and analyst relations people I’ve been speaking to,…

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Gartner Market Opportunity slide
AR Classics, Gartner Magic Quadrant, Guest PostApril 10, 2020<April 10, 2020

AR Classics: Gideon Gartner on Theory G and sales

by Guest Author

Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing…

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Fabio Neves Da Rocha in winning team at CREATe Pitching Competition
3. Engage & InfluenceApril 3, 2020<February 10, 2022

Vijay Modha: To pitch or not to pitch?

by Vijay Modha

Retail industry consultant Vijay Modha is an expert on more than technology, operations and strategy. He’s also coached many business founders through pitches, and in particular to secure investment.

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  • NOW AVAILABLE – Influencer Relations: Insights on Analyst Value (Second Edition)