Forrester grabs GlimpzIt & FeedbackNow for CX Cloud solution
Forrester’s continuing acquisitions spotlight the firm’s evolution from pure-play analyst house to a digital business advisory and services provider. On July 10, 2018, Forrester…
How Adobe & Amazon gained in TMT Influencer Quadrant
Adobe and Amazon have gained the most share of voice in analyst research over the last year. That’s the finding of Kea Company’s TMT…
Torsten Sewing: Targeting the right analysts
Before you put your Analyst Relations program into practice, you will need to define your goal and start targeting your resources, both within the…
Torsten Sewing: The case for AR has to be tactical
Torsten Sewing, who led Lighthouse Analyst Relations’ work in mainland Europe for eight years, shared these thoughts with us. The Institute for Industry…
Save the date for Carter Lusher webinar
Our friends at ARInsights have this important news: Carter Lusher, Director of Analyst Relations at Informatica, SageCircle founder and former research fellow at Gartner,…
Analyst ranking must start with service level tiers
Tiering and ranking analysts is a topic of growing interest this season, with webinars on the topic announced by our friends at the…
‘Influencer Quadrant’ to spotlight winners in 2018 analyst research
This summer Kea Company will publish three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry research. Previously, only clients…
Gartner Cool Vendor 2018 release: Things are changing…
For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd…
Cool Vendor – is it a beauty contest?
There’s always a lot of discussion in the analyst relations community about the rollout of new Cool Vendor designations from Gartner. We’d be better…
Should start-ups put customer value before survival?
The notion that early stage businesses need to focus on solving a client problem rather than on their own long-term survival is a common…
PR agencies can boost analyst relations value
Many public relations agencies decelerate both their growth, and that of analyst firms, by failing to show the value created by analysts and by…
Webinar: How Cool Vendors stay cool
Cool Vendor and Hot Vendor winners from around the world will gather in Orlando on October 18 to discuss how the Cool Vendor…