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  • Guest post: How Ericsson and AWS raised the bar for Analyst Relations.
    On Analyst Relations

    Guest post: How Ericsson and AWS raised the bar for Analyst Relations.

    ByGuest Author September 1, 2022September 1, 2022

    The Analyst Relations Forum, sponsored by CCgroup, is delighted to invite you to the 2022 SageCircle Awards celebrating analyst relations excellence on 29th September, 16:00-17:00 UK time. In recent years, new standards for analyst relations excellence have been created by hyperscalers (AWS, Google, Microsoft) and telecoms leaders (Cisco, Ericsson, Nokia, Samsung). The results are shown by the Analyst…

    Read More Guest post: How Ericsson and AWS raised the bar for Analyst Relations.Continue

  • How to take a brand equity approach to analyst value
    3. Engage & Influence | Research

    How to take a brand equity approach to analyst value

    ByDuncan Chapple June 12, 2022June 12, 2022

    If you can’t value analyst relations ‘bottom-up’ (through sales tracking and win-loss analysis) then can it be done ‘top-down’ (using brand equity approaches)? There’s no question about which of these approaches gets the most short-term leverage. It’s the bottom-up approach, where we add up the dollar impact of analysts on our sales pipeline. Showing analyst…

    Read More How to take a brand equity approach to analyst valueContinue

  • AR Forum registrations top 750
    On Analyst Relations | Webinars and Videos

    AR Forum registrations top 750

    ByDuncan Chapple May 30, 2022May 30, 2022

    With three weeks until the start on June 20th, registrations for the Analyst Relations Forum are already at 764. Here’s a list of the sessions with hyperlinked individual registration lists. The full details are at thearforum.com. AR in practice: Using data and insights to drive programme success Exploring AR’s role in the wider ecosystem of…

    Read More AR Forum registrations top 750Continue

  • I’m hiring an AR programme manager
    Blogs

    I’m hiring an AR programme manager

    ByDuncan Chapple May 22, 2022June 12, 2022

    I’m hiring a programme manager at CCgroup – B2B Tech PR. This is a key role where project management and people skills are more important initially than analyst relations knowledge.

    Read More I’m hiring an AR programme managerContinue

  • Analyst of the Month: Tom Rebbeck
    Analyst of the Month | Influencers

    Analyst of the Month: Tom Rebbeck

    Bytomrebbeck April 15, 2022March 9, 2022

    Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. TOM REBBECK BACKGROUND: I am a Research Partner with Analysys Mason. I’ve been involved in telecoms for over 20 years,…

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  • Analyst of the Month: Phil Kendall
    6. Features | Analyst of the Month | Influencers

    Analyst of the Month: Phil Kendall

    ByDuncan Chapple March 15, 2022May 7, 2024

    Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. PHIL KENDALL BACKGROUND: Am an analyst of 25 years’ standing. Love the tech/telecoms industry, nothing stands still long enough to…

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  • Analyst of the Month: Mrinal Rai
    6. Features | Analyst of the Month | Influencers

    Analyst of the Month: Mrinal Rai

    ByDuncan Chapple February 15, 2022February 17, 2022

    Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. MRINAL RAI BACKGROUND: Industry analyst covering broad digital technologies, have been authoring research content around digital workplace, enterprise collaboration working…

    Read More Analyst of the Month: Mrinal RaiContinue

  • Scott King: Breaking Down the Analyst Value Survey
    Analyst Value Survey

    Scott King: Breaking Down the Analyst Value Survey

    ByGuest Author February 15, 2022February 17, 2022

    An analyst firm mentioned how respondent’s from a recent survey viewed the firm. They claimed they were highly regarded, independent, and that customers trusted their opinions. They sourced data from an annual Analyst Value Survey conducted by the University of Edinburgh. The Analyst Value Survey plays a unique role in the analyst industry. It is the only…

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