21,069 reasons why analyst relations needs more than budget
Analyst relations teams often lack internal support. I was surprised when that comment was viewed by 16,000 professionals in just three days, and 21,000…
Gartner’s symposium shows three new challenges for analyst relations managers
Gartner’s rapid evolution poses three profound challenges for analyst relations managers, and this blog is changing course to respond to them. Gartner’s role-based research,…
Analyst Observatory takes over the Analyst Value Survey and Analyst Firm Awards
The 2018-19 Analyst Value Survey and 2019 Analyst Firm Awards will be produced by the Analyst Observatory, the research centre at the University of…
Turning technical legitimacy into market action
Regulations, authoritative professional norms and dominant culture set complex expectations for all institutions. In the opening session of a workshop for academics and PhD…
How valuable is analyst endorsement to Hot and Cool Vendors?
I’ve just listened to a replay of a webinar comparing Gartner’s Cool Vendor award with the rival Hot Vendor awards from Aragon Research and…
The market for influencers: opaque distortions of commerce and policy
Influencers have value. The opaque market emerging for buying influencers, increasing their value and leveraging their endorsements distort purchasing, policy processes and corporate outcomes….
Gartner’s corruption scandal is nothing special
Despite the huge and surprising scale of the alleged kickbacks, Gartner is not alone. Almost all the dominant global technology consulting firms have been implicated so…
Guest Post: How to Pay Analyst Firms for Better Coverage
You’re thinking it, aren’t you? You wonder if paying analyst firms will improve your placement in comparative reports, get you included in other reports,…
AVS shows Gartner’s declining share of a growing pie
Gartner’s share of the value created by the analyst industry is slowly trickling down. The 2017-18 Analyst Value Survey shows that Gartner produced for…
IDC overtakes Forrester in 2018 Marketing and Policy Analyst Firm Awards
The 2018 Marketing & Policy Analyst Firm Awards are the category with the least change. Eight of the nine top firms were all in…
IDC moves up in 2018 Americas Analyst Firm Awards
The 2018 Americas Analyst Firm Awards (AFA) shows big changes, even at the top. Naturally Gartner’s lead is increased by its purchase of CEB. It…
Stiff competition in 2018 Services & Cloud Analyst Firm Awards
Collectively, the ten winners of the 2018 Services & Cloud Analyst Firm Awards (AFA) produce three-quarters of all the analyst value reported by services…