Survey: Analyst relations impact on scaleups and startups

The Analyst Observatory has launched SSIA, a groundbreaking survey into the impact of analysts, and analyst relations, on tech startups and scaleups.The research centre has already conducted an extensive study

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Webinar: How IoT vendors benefit from analysts’ influence on buyers

When we started to plan our next CCgroup analyst relations webinar, we started to feel that both the pandemic and the changing patterns of adoption were impacting analyst influence. So,

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The 2021 Analyst Value Survey results webinar is fast approaching!

The Analyst Observatory’s Analyst Value Survey is the only recurrent survey of analysts firms’ users. The responses feed into a comprehensive, global database that can be filtered to show value

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Analyst of the Month: Daniel Hong

Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get

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Mind the gap!

CCgroup’s annual survey of analyst relations professionals returns with the industry in flux as we adjust to the new normal. If you are an AR professional, you can help with the

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20 years on: Influencing the influencers

It’s 20 years since I wrote Influencing the influencers, an insight note published by Brodeur which discussed analyst firms, their business model and the benefits of analyst relations. It’s a

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Webinar: Owned AR outputs can accelerate sales

Cybersecurity AR specialist Pedro Domingues and I took an hour to chat about what we’ve learnt, from our AR clients and from our CCgroup’s marketing services practice about what AR

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Analyst influence strengthens through the buying cycle

One of the many transformations in analyst relations in recent years has been its growing integration into marketing communications. Sales and communications leaders are now looking at AR from a

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