Technology solutions providers’ differing analyst relations choices during the pandemic have created growing gaps in analysts’ advocacy for leading B2B tech solution providers. That’s my main takeaway from reviewing several hundred responses to the Analyst Advocacy Study (AAS). SageCircle and CCGroup jointly collect the AAS data from several hundred analysts each year with…
A glance at Informa’s most recent annual report reveals why it’s mistaken to frame its acquisition of TechTarget as an “offloading” of Informa Tech, as the IIAR did in its quick take on the news. I think Carter Lusher‘s approach is more nuanced: see his post on LinkedIn: https://lnkd.in/gX5X_nyi Tech Target has not bought Informa…
It’s such a delight to be invited back to speak at the Analyst Relations Forum’s annual webinar to take stock of the ongoing transformation in AR. This is what they have to say about it: The Analyst Relations Forum is hosted annually to discuss the ongoing transformation of industry analyst relations in high-technology markets. In…
The recording is now online from last week’s report back webinar from the Analyst Relations Summit. You can view it at https://youtu.be/ZgF1WotPIQo. In the one-hour conversation, you’ll hear Jane Mohr, Julian Tirsu, and I discuss: If you have any questions about the summit that I or one of the other speakers might be able to help…
Jane Mohr, Julian Tirsu and I are hosting a webinar on October 26th to report back from the Analyst Relations Summit, which Spotlight AR presented in Kansas City recently. We’ll write a summary of the key points after the webinar, but my initial thoughts were: To join us, register at https://bit.ly/ARSummit23
B2B marketers had a challenging FY23, and FY24 looks challenging. Marketing communications budgets have been under pressure, and analyst relations budgets are increasingly diverted into spending with analyst firms. As a result, analyst relations people have been forced to do more with less, and struggle to fill vacancies. As one of the ten biggest marketing…
Navigating the intricate landscape of industry analysis can pose challenges, particularly when deciding which analysts to engage with for optimal business benefit. Identifying and prioritizing the right industry analysts is integral to a successful analyst relations strategy. The vast pool of analysts in various sectors, each with their unique insights, networks, and spheres of influence,…
Industry analysts play a critical role in the B2B tech ecosystem. Businesses, consumers, and investors feel their impact far beyond their immediate professional sphere. Analysts’ strategic insights can sway perceptions, direct decisions, and affect outcomes because they are market observers and interpreters with a devoted audience. The foundation of trust is one of the keys…