Analysts & the future of work: Influencing analysts in a world of uncertainty

David Hopp joined Katie de Cozar and I to discuss how COVID-19 has changed the analyst industry, and analyst relations. Analysts are busier: consulting more and writing more as they

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AR Classics: Priscilla Awde on Telling the truth

Telling the truth: analysts tell operators and vendors what needs to be said rather than what is popular

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Four expectations you need when interacting with Gartner

Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also why suppliers of technology solutions take

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COVID-19 boosts fear, authoritarianism and industry analysts

It’s been several weeks since I posted on the blog. I, and most of the analysts and analyst relations people I’ve been speaking to, have never been under more pressure.

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AR Classics: Gideon Gartner on Theory G and sales

Gideon Gartner’s website has been toppled by PHP problems, so I’m reposting one of the articles I’ve spent the most time reviewing while writing my PhD. In it, the Gartner,

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Vijay Modha: To pitch or not to pitch?

Retail industry consultant Vijay Modha is an expert on more than technology, operations and strategy. He's also coached many business founders through pitches, and in particular to secure investment.

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Hidden Champions? Part 2: Four ways niche analyst firms can win

Niche analyst firms in any market can learn a lot from four factors holding back the leading specialist firms in one of the most attractive markets: fintech.

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Can tech marketing fit the preferences of young professionals?

A new blog post (https://wp.me/p4go6f-GL) by my Edinburgh University colleague Evelyn Antony picks up on some interesting points. According to Andrew Defrancesco one of the obvious challenges for analyst relations

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