Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. In November, we heard from Forrester’s Daniel Hong. His team tracks many of the most profound digital transformations in customer…
CCgroup’s annual survey of analyst relations professionals returns with the industry in flux as we adjust to the new normal. If you are an AR professional, you can help with the ‘Mind the Gap’ research by completing this short survey. The results will help us gain insights into the needs of in-house AR professionals, how agencies…
It’s 20 years since I wrote Influencing the influencers, an insight note published by Brodeur which discussed analyst firms, their business model and the benefits of analyst relations. It’s a lovely phrase, which Brodeur often reused. I was delighted to see developed by Wire The Market in 2003. While my 2001 article focussed on the…
Cybersecurity AR specialist Pedro Domingues and I took an hour to chat about what we’ve learnt, from our AR clients and from our CCgroup’s marketing services practice about what AR can go to integrate matter into sales for business-to-business technology companies. CCgroup has posted the recording on its youtube site. We start the discussion with…
One of the many transformations in analyst relations in recent years has been its growing integration into marketing communications. Sales and communications leaders are now looking at AR from a channel-agnostic perspective, wondering where this tool fits in arsenal of marketing. Independent market research commission by CCgroup has found that the value of analysts differs…
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. CHRIS LEWIS BACKGROUND: Very keen cyclist! Best thing about lockdown has been going out on my tandem! I bubbled with…
Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. ALAN PELZ-SHARPE BACKGROUND: I have been an industry analyst for 20 years and founded Deep Analysis 4 years ago. HOW…
Here are four ways Analyst Relations people can stop analyst firm staff from selling in briefings. Can you think of any others? 1. Use chat: Many online tools allow chat, and some allow you to message privately to the analysts. In your own words, explain the spokespeople isn’t a prospective client. Let’s get back to…