Torsten Sewing: The case for AR has to be tactical
Torsten Sewing, who led Lighthouse Analyst Relations’ work in mainland Europe for eight years, shared these thoughts with us. The Institute for Industry…
Save the date for Carter Lusher webinar
Our friends at ARInsights have this important news: Carter Lusher, Director of Analyst Relations at Informatica, SageCircle founder and former research fellow at Gartner,…
Analyst ranking must start with service level tiers
Tiering and ranking analysts is a topic of growing interest this season, with webinars on the topic announced by our friends at the…
‘Influencer Quadrant’ to spotlight winners in 2018 analyst research
This summer Kea Company will publish three ‘Influencer Quadrant‘ reports to identify the firms with the most profile in industry research. Previously, only clients…
Gartner Cool Vendor 2018 release: Things are changing…
For start-ups, being nominated by Gartner as a Cool Vendor can be advantageous and appealing, which could make them stand out from the crowd…
Cool Vendor – is it a beauty contest?
There’s always a lot of discussion in the analyst relations community about the rollout of new Cool Vendor designations from Gartner. We’d be better…
Should start-ups put customer value before survival?
The notion that early stage businesses need to focus on solving a client problem rather than on their own long-term survival is a common…
PR agencies can boost analyst relations value
Many public relations agencies decelerate both their growth, and that of analyst firms, by failing to show the value created by analysts and by…
Webinar: How Cool Vendors stay cool
Cool Vendor and Hot Vendor winners from around the world will gather in Orlando on October 18 to discuss how the Cool Vendor…
Influencer Relations book: 2nd edition spotlights Gartner’s MQ
Our book Influencer Relations: Insights on Analyst Value has an expanded second edition with a new chapter on Gartner’s Magic Quadrant. As a thank you…
Forrester declares a loss, shares fall 11%
Given the scale of the surprise, the 11% fall in Forrester shares on April 27 was a vote of confidence by comparison. Although the…
Pitches to analysts can learn 8 things from start-up pitches
Tech firms preparing their pitch to analysts spend too much time crafting the story about their own solution, and nowhere near enough time thinking about…