Forrester’s New Wave speeds up new category creation
byForrester’s New Wave has so quickly become part of the analyst relations furniture: it’s easy to understand what a difference it makes. The New…
Analyst Firm Awards to be announced on November 20th
byThe Annual Analyst Firm awards will be announced in Boston on November 20th. The awards reflect responses by several hundred users of analyst firms…
2019 Analyst Value Survey now open
byNow in its 19th year, the Analyst Value Survey is a unique resource for the tech and telecoms industry. The Analyst Observatory at the…
Training and tools are central to sales enablement
bySales enablement has to include bringing in salespeople, who are either new salespeople, or veteran sales reps who have not brought our solutions forward…
Cherry-picking and lemon-squeezing takes time
byGenerally, tech industry analysts tend to ‘cherry-pick’ their recommended options more than they warn people off picking a lemon. As a result, I’ve been…
It’s better for analysts to mention you than not
byA common question for analyst relations people is: should we keep on responding to influential analysts if we know they won’t put our solution…
Story sharing helps vendors & analysts co-create business futures
byAnalysts, vendors and investors need to improve the way they shape stories about the future. That’s the message I was sharing in three talks…
Retail tech: The pitfalls of not knowing what you need, but thinking that you do
byIn this guest post, retail industry consultant Vijay Modha on what CEO panic-buying tells us about how to influence retail technology buyers