• NOW AVAILABLE – Influencer Relations: Insights on Analyst Value (Second Edition)

Influencer Relations

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Lena Davies collects Forrester's 2018 AFA
On Research FirmsOctober 21, 2019<October 21, 2019

Forrester’s New Wave speeds up new category creation

by Duncan Chapple

Forrester’s New Wave has so quickly become part of the analyst relations furniture: it’s easy to understand what a difference it makes. The New…

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Analyst Firm AwardsOctober 19, 2019<October 19, 2019

Analyst Firm Awards to be announced on November 20th

by Duncan Chapple

The Annual Analyst Firm awards will be announced in Boston on November 20th. The awards reflect responses by several hundred users of analyst firms…

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Analyst Value SurveyOctober 2, 2019<November 18, 2019

2019 Analyst Value Survey now open

by Duncan Chapple

Now in its 19th year, the Analyst Value Survey is a unique resource for the tech and telecoms industry. The Analyst Observatory at the…

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On Sales EnablementSeptember 10, 2019<September 10, 2019

Training and tools are central to sales enablement

by Duncan Chapple

Sales enablement has to include bringing in salespeople, who are either new salespeople, or veteran sales reps who have not brought our solutions forward…

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Photo: yuankuei on Flickr
3. Engage & InfluenceAugust 27, 2019<August 27, 2019

Cherry-picking and lemon-squeezing takes time

by Duncan Chapple

Generally, tech industry analysts tend to ‘cherry-pick’ their recommended options more than they warn people off picking a lemon. As a result, I’ve been…

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It's better for analysts to mention you than not
3. Engage & InfluenceAugust 9, 2019<August 9, 2019

It’s better for analysts to mention you than not

by Duncan Chapple

A common question for analyst relations people is: should we keep on responding to influential analysts if we know they won’t put our solution…

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Duncan Chapple opens the track at SASE
3. Engage & InfluenceJuly 4, 2019<March 24, 2022

Story sharing helps vendors & analysts co-create business futures

by Duncan Chapple

Analysts, vendors and investors need to improve the way they shape stories about the future. That’s the message I was sharing in three talks…

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How To Influence Retail Technology Buyers
Guest Post, On Sales EnablementJune 11, 2019<May 12, 2022

Retail tech: The pitfalls of not knowing what you need, but thinking that you do

by Vijay Modha

In this guest post, retail industry consultant Vijay Modha on what CEO panic-buying tells us about how to influence retail technology buyers

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  • NOW AVAILABLE – Influencer Relations: Insights on Analyst Value (Second Edition)