Each month, Influencer Relations highlights one of the leading analysts in our industry. We ask one of our favorite analysts about their current work, past experiences and how to get the best out of them. ALLAN McLENNAN BACKGROUND: I am the Chief Executive, Global Market Technologist/lead IP streaming analyst for the PADEM Media Group, a…
Arbitrage tactics can help your analyst relations team to profit from other people’s mistaken valuations. My research at the University of Edinburgh Business School shows vendors generally over-allocate their time in three ways. First, they overestimate both impact and scale of the major analyst firms (which employ half the analysts) and underestimate the others. Secondly,…
My June webinar will outline how Analyst Relations can accelerate the purchasing process and increase the number of leads for business-to-business technology providers. Sadly, analyst relations programs are typically disconnected from sales efforts and struggle to deliver value to business development functions. CCgroup – B2B Tech PR is incredibly commercially minded. We help clients, in…
HFS Research, Everest Group and KMPG’s performance were especially strong in the Analyst Firm Awards, which are sponsored by CCgroup.
Measurement is not only the deepest challenge in analyst relations but it’s also the biggest danger. 20th-century public relations measures, based on activity, remain dominant in the evaluation of analyst relations programmes. CCgroup is helping to shift the focus by tracking analysts’ perceptions and the value of their insight. However, many organizations struggle to quantify…
Analysts told us what they want, let’s follow their guidance. Analysts take briefings from vendors so they can understand from the vendor’s perspective how they position themselves in the market; the vendor briefing does not determine an analyst’s viewpoint on the vendor, but these meetings are important to influencing the analyst’s mindset. Briefings give vendors…
Looking at early data from the 2021 Analyst Value Survey, last year’s changes in analyst use are deepening. I gave a run-through of the Q1 findings to a group of survey sponsors on April 7th. In that discussion, four things struck us the most. 1. Paid subscribers continue to fall as a percentage of all users….
Eleven lucky analyst firms can make space on the shelf. Although the Analyst Value Survey remains open, our analysis of hundreds of early responses to the 2021 study highlights 11 analyst firms delivering exceptionally high value to users across multiple awards categories. We think these firms are so likely to win Analyst Firm Awards, that…