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3. Engage & Influence, Webinars and Videos

Analyst relations webinar: Beyond best practice

Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst…

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Develop AR

‘Influencer relations’ is no longer the best term for B2B relationship marketing

When our blog changed its name from Analyst Equity to Influencer Relations, we did so to reflect the two-fold role that analyst relations established…

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https://twitter.com/edelmansv/status/385145819185168384
AR Classics

AR Classics: Identifying and Measuring Impact and Influence

How can analysts in non-traditional, freemium, analyst firms prove their value, and how should analyst relations professionals respond to their growing impact? Until analysts…

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TCS in Mumbai. Photo: Mark Hilary
3. Engage & Influence

Investor relations head takes over AR at Tata

The IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the control of its…

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3. Engage & Influence, AR Classics

AR Classics: Barbara French on how to grab an Influential Analyst’s Attention

Barbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst…

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Papers & eBooks

What research users can learn from analysts’ use of competitors’ analysis

For the first time, Kea Company is making reports from our Leaders Service generally available. The first discusses what research users can learn from analysts’…

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3. Engage & Influence

SageCircle’s most-read articles in 2017

The enduring value of the SageCircle approach to analyst relations is reflected by the surprisingly healthy traffic visiting the SageCircle blog. Since SageCircle was…

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Influencers

a16z & Huawei lead 2017’s most-shared analyst relations content

It’s been quite a year. We’ve looked for the ten items of analyst relations content most shared on LinkedIn during 2017. Why LinkedIn? We…

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2017AFAs, 3. Engage & Influence

CXP catches up with Ovum in 2017 Telecoms & Networking Analyst Firm Awards

These awards have been superseded. See the 2018 Telecoms & Networking Analyst Firm Awards at: https://www.influencerrelations.com/7189 The final category in the 2017 Analyst Firm Awards…

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3. Engage & Influence, Cornerstone

Confessions of an analyst relations consultant

Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In…

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Frank Gens (IDC) and JP Carter (Forrester) collect Analyst Firm Awards from Duncan Chapple
2017AFAs, 3. Engage & Influence

Forrester & IDC equal Gartner: 2017 Enterprise Applications Analyst Firm Awards

These awards have been superceded. See the 2018 Enterprise Analyst Firm Awards at: https://www.influencerrelations.com/7156 Enterprise Applications are among the technologies where analysts are under the most…

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1. Identify & Evaluate

TechMarketView & Ovum show national impact of analysts

IT solution providers can amplify their market impact by understanding that analysts’ impact differs greatly between countries. Services companies and solution providers often look…

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