Analyst relations webinar: Beyond best practice
Best practice analyst relations is changing. It is quickly being surpassed by strategic, relationship-based plans that show immediate results. In a Kea Company analyst…
‘Influencer relations’ is no longer the best term for B2B relationship marketing
When our blog changed its name from Analyst Equity to Influencer Relations, we did so to reflect the two-fold role that analyst relations established…
AR Classics: Identifying and Measuring Impact and Influence
How can analysts in non-traditional, freemium, analyst firms prove their value, and how should analyst relations professionals respond to their growing impact? Until analysts…
Investor relations head takes over AR at Tata
The IIAR is discussing a big surprise: one of the big 3 IT services brands just put its analyst relations (AR) under the control of its…
AR Classics: Barbara French on how to grab an Influential Analyst’s Attention
Barbara French’s Grab an Influential Analyst’s Attention: 3 Secrets & 4 Tips helps companies to avoid some of the most common errors in analyst…
What research users can learn from analysts’ use of competitors’ analysis
For the first time, Kea Company is making reports from our Leaders Service generally available. The first discusses what research users can learn from analysts’…
SageCircle’s most-read articles in 2017
The enduring value of the SageCircle approach to analyst relations is reflected by the surprisingly healthy traffic visiting the SageCircle blog. Since SageCircle was…
a16z & Huawei lead 2017’s most-shared analyst relations content
It’s been quite a year. We’ve looked for the ten items of analyst relations content most shared on LinkedIn during 2017. Why LinkedIn? We…
CXP catches up with Ovum in 2017 Telecoms & Networking Analyst Firm Awards
These awards have been superseded. See the 2018 Telecoms & Networking Analyst Firm Awards at: https://www.influencerrelations.com/7189 The final category in the 2017 Analyst Firm Awards…
Confessions of an analyst relations consultant
Mark Reed-Edwards found the perfect timing, right after ARInsights‘ forum in Boston, to ask me about the misunderstandings and options within analyst relations. In…
Forrester & IDC equal Gartner: 2017 Enterprise Applications Analyst Firm Awards
These awards have been superceded. See the 2018 Enterprise Analyst Firm Awards at: https://www.influencerrelations.com/7156 Enterprise Applications are among the technologies where analysts are under the most…
TechMarketView & Ovum show national impact of analysts
IT solution providers can amplify their market impact by understanding that analysts’ impact differs greatly between countries. Services companies and solution providers often look…