"By 2025, 40% of analyst relations functions will be renamed to better represent the function's objectives, impact, and value".
Business to business companies are often frustrated by the way that global marketing approaches are often founded on business to consumer assumptions. However, there’s a lot that B2B firms need
I’m working with Robin Schaffer and Jasmine Richards to ask how analysts’ work has been changed by the pandemic. In a series of brief ‘self-interviews’, leading industry analysts in different
Industry analysts are devoted to researching, and the volume of inquiries and briefings from established market players means many of them are booked up months in advance. Richard Stiennon’s new
Industry analysts provide vital insights to those valuing tech businesses, conducting due diligence and facilitating IPOs. The impact of a good valuation is exemplified by recent SaaS IPOs like nCino,
David Hopp joined Katie de Cozar and I to discuss how COVID-19 has changed the analyst industry, and analyst relations. Analysts are busier: consulting more and writing more as they
Telling the truth: analysts tell operators and vendors what needs to be said rather than what is popular
Gartner cares about IT buyers, not suppliers. That’s part of the DNA of the firm, from its very first decade. Of course, it’s also why suppliers of technology solutions take
