Effective analyst interactions are varied and conversational. One of the things I’ve enjoyed the most in the Analyst Relations team at CCgroup has been using the McGrog analysis developed by our colleague Zoë Crichton. It’s a way of noting, evaluating and classifying the conversations which show our clients, at a glance, whether product talk dominated…
November’s AR Forum discussed Gartner’s prediction that 40% of analyst relations teams will transform their role so much that they will drop the AR label. My take-aways from the discussion were: Leading-edge AR teams are starting to create their own ‘meta-analysis’, relating analysts’ comments to the immediate goals of AR’s closest partners, but also to validate/inform corporate…
“By 2025, 40% of analyst relations functions will be renamed to better represent the function’s objectives, impact, and value”.
Business to business companies are often frustrated by the way that global marketing approaches are often founded on business to consumer assumptions. However, there’s a lot that B2B firms need to learn from B2B marketing, especially in taking an honest look at which of a brand’s domestic strengths really are strengths in international markets. For…
I’m working with Robin Schaffer and Jasmine Richards to ask how analysts’ work has been changed by the pandemic. In a series of brief ‘self-interviews’, leading industry analysts in different sectors will share some reflections on the impact of COVID-19 pandemic. We’re using an online questionnaire to collect responses, so we don’t take without taking…
Industry analysts are devoted to researching, and the volume of inquiries and briefings from established market players means many of them are booked up months in advance. Richard Stiennon’s new book, Curmudgeon, highlights how analysts find vendors, get insights into them and form their opinions. Join us on Tuesday 22 September to hear these three…
Industry analysts provide vital insights to those valuing tech businesses, conducting due diligence and facilitating IPOs. The impact of a good valuation is exemplified by recent SaaS IPOs like nCino, a $145m fintech valued today at $8bn on the NASDAQ. Many SaaS firms benefit from both high growth markets and the post-COVID world in which…
David Hopp joined Katie de Cozar and I to discuss how COVID-19 has changed the analyst industry, and analyst relations. Analysts are busier: consulting more and writing more as they travel less and face more demands from their clients. As Katie explains in the webinar, there a big changes in the enterprise and analysts are…