Many companies understand that Gartner is the most influential analyst firm in most tech markets. Mistakenly, they often think that simply using Gartner as a client will give them all the market access benefits that analysts can create. Only a balanced, programmatic analyst relations programme can take full advantage of analyst advocacy. Being a Gartner…
Many small and big analyst firms are researching the fintech industry and coming out with many predictions. Here are five striking predictions that have come out from industry researchers.
Why did Celent and Aite not cement their positions as hidden champions?
Fintech industry analysts say the blockchain technology market is expected to rise from $1.2 billion to over $57.5 billion in the space of 2018 to 2025, which is a compound annual growth rate of 69.4%. Midway through this transition, blockchain technology has impacted many industries, and the FinTech industry is just one of them. As the chart…
Only 1 out of 10 startups achieve success in this world of cutthroat competition. But it does not mean that you, as investors trying to find ways on how to invest $1000, should stop looking around for the next big thing. It is, however, not a smart thing to invest blindly without having enough information….
Industry analyst firms like Gartner, Forrester, Celent and Aite are hugely influential across the financial technology industry. Where does this influence come from? Which other analyst firms influence financial institutions and fintech investors? How can marketing and communications professionals leverage the benefits of analysts? In this free, live webinar you can hear:– Hannah Hayes, fintech…
The IHS Markit name had to go, the Ovum brand was too telecoms-y, a business business model is needed and so.. Omdia is the name for the Informa Tech research businesses. This element is made up of the size, layout and location of a workplace, whether work is conducted indoors or outdoors, the facilities offered…
Although analyst relations is now a major element of tech marketing, many spokespeople mis-step in analyst briefings. Gartner’s research shows that the average high tech solutions provider is now spending 11% of its revenue on marketing. IDC’s technology marketing tracker shows that around 3% of that marketing spend goes on media relations, and 1.5% on analyst…