Hidden Champions? Part 2: Four ways niche analyst firms can win

Niche analyst firms in any market can learn a lot from four factors holding back the leading specialist firms in one of the most attractive markets: fintech.

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Can tech marketing fit the preferences of young professionals?

A new blog post (https://wp.me/p4go6f-GL) by my Edinburgh University colleague Evelyn Antony picks up on some interesting points. According to Andrew Defrancesco one of the obvious challenges for analyst relations

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Webinar: What AR delivers, and what it’s asked for

On 31 March I’ll be presenting the findings from CCgroup’s annual survey of analyst relations professionals. In this survey, we’re highlighting the difference between what in-house AR people are asked

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Five (now six) reasons why a Gartner subscription is not an AR program

Many companies understand that Gartner is the most influential analyst firm in most tech markets. Mistakenly, they often think that simply using Gartner as a client will give them all

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Guest post: Fintech analysts’ five hot predictions for 2020

Many small and big analyst firms are researching the fintech industry and coming out with many predictions. Here are five striking predictions that have come out from industry researchers.

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Hidden Champions? Part 1: Are Celent & Aite failing?

Why did Celent and Aite not cement their positions as hidden champions?

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How Analysts See Blockchain Technology Molding the Shape of FinTech

Fintech industry analysts say the blockchain technology market is expected to rise from $1.2 billion to over $57.5 billion in the space of 2018 to 2025, which is a compound annual growth

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Tech: How firms and investors can attract the right fit?

Only 1 out of 10 startups achieve success in this world of cutthroat competition. But it does not mean that you, as investors trying to find ways on how to

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