Gartner’s symposium shows three new challenges for analyst relations managers

Gartner’s rapid evolution poses three profound challenges for analyst relations managers, and this blog is changing course to respond to them. Gartner’s role-based research, the rapid rise of user reviews

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Analyst Observatory takes over the Analyst Value Survey and Analyst Firm Awards

The 2018-19 Analyst Value Survey and 2019 Analyst Firm Awards will be produced by the Analyst Observatory, the research centre at the University of Edinburgh Business School. The Observatory will

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Turning technical legitimacy into market action

Regulations, authoritative professional norms and dominant culture set complex expectations for all institutions. In the opening session of a workshop for academics and PhD candidates at the University of Edinburgh

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How valuable is analyst endorsement to Hot and Cool Vendors?

I’ve just listened to a replay of a webinar comparing Gartner’s Cool Vendor award with the rival Hot Vendor awards from Aragon Research and HfS Research. My colleague Annelieke Nagel

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The market for influencers: opaque distortions of commerce and policy

Influencers have value. The opaque market emerging for buying influencers, increasing their value and leveraging their endorsements distort purchasing, policy processes and corporate outcomes. Over the next year Fábio Rocha,

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Gartner’s corruption scandal is nothing special

Despite the huge and surprising scale of the alleged kickbacks, Gartner is not alone. Almost all the dominant global technology consulting firms have been implicated so far by a South African investigation

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Guest Post: How to Pay Analyst Firms for Better Coverage

You’re thinking it, aren’t you? You wonder if paying analyst firms will improve your placement in comparative reports, get you included in other reports, get you mentioned in speeches, and

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AVS shows Gartner’s declining share of a growing pie

Gartner’s share of the value created by the analyst industry is slowly trickling down. The 2017-18 Analyst Value Survey shows that Gartner produced for analyst value than any other firm:

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