2024’s new opportunities for analyst relations success: February’s LinkedIn newsletter

2024 has started with a bump for Gartner and Forrester, whose investors are anxious, and for many others. I just said farewell to CCGroup and now look for new clients

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A fond farewell to CCGroup

Today I’m wishing a very fond farewell to my colleagues at CCGroup. The business I joined in 2018 has held onto its strengths in B2B tech and, with its smart

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How analysts shift fintech purchasing and M&A

Can analyst relations help increase fintechs’ value? A webinar on January 31st will hear answers from 451 Research’s Sophia Furber, Alexandra Santos, fintech PR leader at CCGroup and analyst relations

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Analyst experience impacts analyst advocacy

Technology solutions providers’ differing analyst relations choices during the pandemic have created growing gaps in analysts’ advocacy for leading B2B tech solution providers. That’s my main takeaway from reviewing several

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Webinar: Carter & Duncan on TechTarget merger with Informa Tech

A glance at Informa’s most recent annual report reveals why it’s mistaken to frame its acquisition of TechTarget as an “offloading” of Informa Tech, as the IIAR did in its

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Analyst Relations Forum will be a wrap on 2023

It’s such a delight to be invited back to speak at the Analyst Relations Forum’s annual webinar to take stock of the ongoing transformation in AR. This is what they

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Our take-aways from the Analyst Relations Summit

The recording is now online from last week’s report back webinar from the Analyst Relations Summit. You can view it at https://youtu.be/ZgF1WotPIQo. In the one-hour conversation, you’ll hear Jane Mohr, Julian

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Analyst Relations Summit: what’s the opportunity for AR leaders?

Jane Mohr, Julian Tirsu and I are hosting a webinar on October 26th to report back from the Analyst Relations Summit, which Spotlight AR presented in Kansas City recently. We’ll

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