Pleon says that Decision making is not getting any easier – Analysts help buyers make a vendor or product selection. An interesting comment, from research by Darwin, that analysts sales are around $15 billion. That seems a little high to some maybe, but certainly reflects one reality: some vendors act as if Gartner is the majority of the analyst industry, when it is simply the largest single participant.
Duncan Chapple is a leading authority on international analyst relations and maximising the value created by analyst firms. As analyst relations lead at Elisa Industriq, he builds programs that strengthen relationships with industry analysts and sourcing advisors across the company's growing portfolio of automation software brands.