Pleon says that Decision making is not getting any easier – Analysts help buyers make a vendor or product selection. An interesting comment, from research by Darwin, that analysts sales are around $15 billion. That seems a little high to some maybe, but certainly reflects one reality: some vendors act as if Gartner is the majority of the analyst industry, when it is simply the largest single participant.
Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.