Our analyst attitude survey


Analyst Observatory
Analyst Observatory

The Analyst/Advisor Advocacy Study (AAS) gives vendors and providers specific feedback about analysts’ attitudes and perceptions. The data collection and analysis are conducted by the Analyst Observatory, an independent project born at the University of Edinburgh Business School.

The AAS report steps through each of the elements that make key analysts more likely (or less) to recommend your company to customers, partners, regulators and other stakeholders. It shows how your company and its competitors score on each aspect.

Strong relationships with key analyst firms ensure that these studies typically achieve excellent response rates. As a result, the findings can track analysts of the highest relevance and compare that with the opinions of analysts in the ‘long tail’.

The participants are typically senior analysts leading research for their company on a regional or international basis.

The AAS is independent. Because analysts can remain anonymous, they give candid feedback. By collecting data independently from the vendors, the surveys give companies a balanced and truthful measure of their perception amongst analysts.


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