August 13, 2013

Papers

Since the end of 2011 I’ve shared some of my work with the academic community at london.academia.edu. They include advisory notes on analyst relations, analysis papers on wider technology trends, which have been typically commissioned by clients, and notes on the books I have co-authored.

TitleType
How strongly do industry analysts influence buyers of high technology?Advisory
10 lessons Analyst Relations needs to learnAdvisory
Measuring the effectiveness of analyst relations outreachAdvisory
A guide to better relationships with industry analystsAdvisory
How to maximize value for money from analyst contractsAdvisory
Forrester and the future of the analyst research modelAdvisory
Industry analysts are all in the US, aren’t they?Advisory
Why Do Analyst Relations In Every Region Where You Want to Sell?Advisory
Measuring SageCircle’s impact on analyst relationsAdvisory
Analyst relations programs: Influencing the influencersAdvisory
Analysts face a shakeoutAdvisory
The risks and rewards of programmatic media buyingAnalysis
Using LinkedIn for research and product developmentAnalysis
Evolve or die. UK SMEs, dot.commerce and the future for business communicationsAnalysis
Marketing cloud rivalries grow as Oracle buys EloquaAnalysis
European SME Business RisksAnalysis
Geschäftliche Risiken für europäische KMUsAnalysis
room33’s view of the mobile Internet 2001-2005Analysis
E-CRM: Personalisation Technologies for the WebBook
Industry Analyst Relations – An Extension to PRBook

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