now the most visted AR domain

Since our relaunch in April, has had 36% more visitors. According to, that makes us the most visited AR site.

However, other sites around the analyst industry are going well: readership spans both AR and mainstream tech audiences, with its dedicated news feeds being the first stop of the day for many professionals. (PS Technobabble – a blog that focusses on social media, blogger relations and analysts relations – also does well). Fewer visitors come to specialist websites like and they have quite similar readerships, and both are enjoying similar rises in readership.

However, there’s no such good news for the main analyst firms. Readership is falling for the AMR, Gartner and Forrester websites. IDC readership dipped slightly. But there are notable rises at Ovum.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations team, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors.

There are 4 comments on this post
  1. July 10, 2008, 4:34 pm

    Duncan – competition is a close thing but I thought you might like to know that I just beat you in the list of the “most visited AR site” 🙂 …Alexa ranks Analyst Equity at 672,688with Alexa ranking Technobabble at 663,833
    Like most industries and markets, competition is a great thing that increases the noise and size of the market. Your blog has certainly helped to promote the importance of AR whilst helping to remove some of the some complexities and confusion. Keep it up.

  2. July 11, 2008, 7:45 am

    Thanks Jonny. Technobabble covers blogger relations and social media, while I was making a point about AR-only blogs. So it’s not really a like-for-like comparison. However, your blog’s reach and the discussion is generates are really something to emulate. And while this blog has a long history and Lighthouse’s resources behind it, the success of your blog is all the more impressive considering its newness and its one-person firepower. I think your accomplishment is more impressive for that reason.

  3. July 11, 2008, 9:01 am


  4. July 17, 2008, 6:20 pm

    Duncan, Thanks for the kind mention. I’m working limited hours most of this month, and just caught up with your post. I still long for an accurate, affordable web monitoring service for small businesses like yours and mine and 80% of the analysts. However, Alexa seems to go on unchallenged as “the best (available).” e.g., I’m only using Compete for casual comparison, and only on the largest of the analyst firms.

    Historically, traffic to most of the analyst sites softens during the summer months, and regains normal levels in September. This year looks to be more of the same. The Apple 3G may give the numbers a slight lift at some firms, while blogs help others.

    In any case, your success in achieving such high growth over the first half of the summer is a rare accomplishment. Congratulations!