Don’t, Don’t, Don’t, Don’t Believe the Hype!

If you’re standing pregnant and bloated at the “Peak of Inflated Expectations” and wondering how to deliver on some of your recent visionary slideware; or if you’re wallowing in the “Trough of Disillusionment” as your development team creaks at the seams to ship your beta code, then we recommend you try a new marketing paper.

Riding the Hype Cycle
is the new Best Practice Paper from our friends at Velocity (Whose co-founder, Stan Woods, is a member of Lighthouse’s board). It’s a cracking read – a marketer’s companion to Gartner’s ‘Hype Cycle’ ….how to tough it out, how to tame it and how to ride it to your advantage.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.