Don’t, Don’t, Don’t, Don’t Believe the Hype!

If you’re standing pregnant and bloated at the “Peak of Inflated Expectations” and wondering how to deliver on some of your recent visionary slideware; or if you’re wallowing in the “Trough of Disillusionment” as your development team creaks at the seams to ship your beta code, then we recommend you try a new marketing paper.

Riding the Hype Cycle
is the new Best Practice Paper from our friends at Velocity (Whose co-founder, Stan Woods, is a member of Lighthouse’s board). It’s a cracking read – a marketer’s companion to Gartner’s ‘Hype Cycle’ ….how to tough it out, how to tame it and how to ride it to your advantage.

More from Duncan Chapple

Opening up our boardroom to discuss Forrester and Gartner

One of Lighthouse’s traditions is the Boardroom, a free and private off-the-record...
Read More