If you’re standing pregnant and bloated at the “Peak of Inflated Expectations” and wondering how to deliver on some of your recent visionary slideware; or if you’re wallowing in the “Trough of Disillusionment” as your development team creaks at the seams to ship your beta code, then we recommend you try a new marketing paper.
Riding the Hype Cycle is the new Best Practice Paper from our friends at Velocity (Whose co-founder, Stan Woods, is a member of Lighthouse’s board). It’s a cracking read – a marketer’s companion to Gartner’s ‘Hype Cycle’ ….how to tough it out, how to tame it and how to ride it to your advantage.
