PAC launches newsletter for AR professionals

The first issue of PAC in Focus seems to have gone down well, since the newsletter from PAC is now on a quartely schedule. I always feel that AR managers should pay special attention to the newslatters from analyst firms when looking for models for the newsletters they want to send to analysts.

While the PAC newsletter resembles those highly effective one page websites used to sell ebooks, it has a useful table of contents to allow readers to move up and down (lots of people forget the ‘back to top’ option).

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations team, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors.