PAC launches newsletter for AR professionals

The first issue of PAC in Focus seems to have gone down well, since the newsletter from PAC is now on a quartely schedule. I always feel that AR managers should pay special attention to the newslatters from analyst firms when looking for models for the newsletters they want to send to analysts.

While the PAC newsletter resembles those highly effective one page websites used to sell ebooks, it has a useful table of contents to allow readers to move up and down (lots of people forget the ‘back to top’ option).

Duncan Chapple

Duncan Chapple is a leading authority on international analyst relations and maximising the value created by analyst firms. As analyst relations lead at Elisa Industriq, he builds programs that strengthen relationships with industry analysts and sourcing advisors across the company's growing portfolio of automation software brands.