IT blogs are the medium least trusted by professionals

Vanson Bourne have given me the results of their 2008 interviews of 232 UK IT professionals about their media consumption. Out of twelve major media, IT blogs (other than those written by publishers’ staff) some dead last. Only 15% consider them trustworthy. Blogs also came at the bottom of the question about how much time professionals spend on work related reading.

Respondants clustered the twelve media into two clusters: mostly trusted (54% to 81% trusted or very trusted, such as industry analysts and traditional publications) and mostly not trusted (15% to 31% trusted, blogs coming lowest).

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Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.