Vanson Bourne have given me the results of their 2008 interviews of 232 UK IT professionals about their media consumption. Out of twelve major media, IT blogs (other than those written by publishers’ staff) some dead last. Only 15% consider them trustworthy. Blogs also came at the bottom of the question about how much time professionals spend on work related reading.

Respondants clustered the twelve media into two clusters: mostly trusted (54% to 81% trusted or very trusted, such as industry analysts and traditional publications) and mostly not trusted (15% to 31% trusted, blogs coming lowest).

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