Podcast asks Sun and Lighthouse: what are analysts? how to relate to them?

Telesperience, the podcast newsletter about the telecommunications industry, has interviewed Lighthouse’s Duncan Chapple and Sun’s Gordon Davies about the impact of industry analysts. Chapple was interviewed by his former Ovum colleague Teresa Cottam, who now runs Microsperience, who asked him to define what an analyst is and to explain how companies are building relationships with them.

You can get the podcast here. The podcast’s audience means that the discussion tends towards discussing the telecoms industry. The podcast is here: The item starts at 5:25; the interview moves on at 18:25 to speak with Sun’s senior communications manager for its services business, Gordon Davies, who previously worked at Analysys.

The discussion opens by explaining what analysts are and how firms engage with them. Duncan discusses how the information needs and time-orientation of analysts continues to differ from journalists. Chapple also discusses the changes in the analyst industry, with very different trends at different ends of this growth market.

Gordon talks about changes in Sun’s analyst relations. Many listeners will be interested by his discussion of a trend, refected at other vendors, to make more use of interactive webcasts to reach out to growth markets.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations team, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors.