Merv Adrian’s posting reminded me how being given vendors’ Powerpoint after a briefing was really useful for me when I was an analyst. You can go into the outline view and cut and paste the heading into Word, then type up your notes often reusing their headings if they were factual. That could lead to a great outcome for most vendors, with key points being mentioned (even if analysts didn’t always accept the vendors’ points).
Getting the slides beforehand is even better, because analysts can review the slides, develop better questions and as a result have a richer discussion in the briefing.
So what vendor would not what that to happen? I remember covering PeopleSoft, and their rapid changes meant that sometimes the new marketing VP might not have even heard of the centrepiece of his predecesor’s slides.
That hints at the real advantage; if the analyst gets the slides then so does the AR manager, and that helps spokespeople to be more coherent over time.