Many organisations want to benchmark their analyst relations, but sometimes it’s hard to benchmark against competitors: the field might be too broad or narrow for an Analyst Attitude Survey. And as budgets come under pressure, it’s harder to maintain measurement budgets. That’s why Lighthouse is relaunching our Analyst Relationship Maturity audit (ARM). In recent years companies have appreciated the competitive coverage of the attitude surveys, which benchmark firms against other suppliers. However the ARM is faster, more customised and less costly.
ARM involves a series of confidential interviews with analysts in your firm’s profile group in order to determine the current level of relationships with the key analyst houses. We use our four-level maturity model to classify each house and produce a report summarising recommendations for improving communication between key analysts and your company.
When the results are out, the audit will help you with three key tasks
- Establish the current stage of the analysts’ knowledge about your company and evaluate progress against goals over the current and previous year
- Gauge what sort of information should be shared with analysts in order to increase the level of the relationship in the next year
- Tailor the next stage of the analyst relations campaign such that each target analyst can be approached based on the level of the existing individual relationship.
Contact us to find out more.