Burson-Marsteller launches free Analyst Relations audit

A new free analyst relations audit is on offer from Burson-Marsteller’s Industry Analyst Relations Team. According to BM’s Conny Hinterecker, “After a comprehensive auditing inverview, Burson-Marsteller will present clear results in the form of a written analyst relations audit report. It contains an overview of the current state of the efficiency and effectiveness of the AR Outreach process. In addition, a “roadmap” will provide a clear picture of recommended measures to further improve awareness and the image for your company with analysts.”

Various AR consultancies provide lightweight free audits, and BMs sounds like a serious piece of work. It would be very interesting for a firm to take all the audits (Lighthouse’s IDEAL audit plus newer audits from KCG and SageCircle are perhaps the best known).

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations team, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors.

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  1. October 01, 2009, 7:00 am

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