Two meetings with Efrem Mallach in London

There where two opportunities this Monday, February 15th, to meet Professor Efrem Mallach, one of the longest-established figures in the global analyst relations community. Efrem visited London to promote the forthcoming third edition of ‘Win them Over’the first book on analyst- and consultant-relations programmes.

  1. The Institute of Industry Analyst Relations invited Efrem to its ‘AR Cafe’ meetup from 12 noon, followed by lunch, in the cafe of the Institute of Contemporary Arts on The Mall, SW1 It was hosted by IIAR board member David Taylor. The discussion focussed on how social media might shift and reinforce the influence of analysts.
  2. The London PR and Branding Group hosted Efrem from 6.30 pm in the Conference Room, 2nd floor, South Bank Technopark, followed by dinner at Dolce Vita. The discussion outlined the place of consultants, third party advisors, analysts and other influencers in the evolving sales cycle.

IIAR members can enjoy a special discount offer on the hardback edition of Efrem’s book, normally £250. Do let us know if you’d like to know more.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.