Discussing the effectiveness of analyst outreach

Evaluating the effectiveness of analyst outreach is Lighthouse’s key activity. One insight it gives us is that even vendors with well-resourced and positive media relations often develop poor relationships with analysts.

Typically, that’s because analyst relations managers are measuring the wrong things, or nothing at all. As we have explained back in July, without objective measurement you’ll also find proving ROI difficult. Typically, they are using measures that are bad, one-sided or simply self-serving. Analyst relations programs need require objective measures that are both qualitative and quantitative.

Lighthouse is hosting a free conference call to help its friends and clients discuss this problem. It will be on Thursday 26 January [at 8 am Pacific, 11 am Eastern, 4 pm UK and 5 pm European time].

To register yourself or your colleagues for this free call (normal call charges apply), just get in touch with us.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations team, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors.