Forrester Americas president to depart

Neil Bradford, one of Forrester’s key leaders and president of the firm in the Americas, will leave the company this quarter to return to the United Kingdom.

Bradford has a broad and sharp understanding of how integration and services can drive innovation, both as a leader of analysts and consultants loooking at that area and as a business builder: he was co-founder of Fletcher Research in 1997 (which became Forrester’s UK research centre in 1999). After managing Forrester’s UK office until 2001, Bradford became managing director of Forrester Global and played a key role in the integration of Giga Information Group. He has led Forrester in the Americas since August 2003.

Needless to say, it will be very interesting to see where he ends up. His youth (early 30s), stage presence and high-octane background (including a couple of years at McKinsey before founding Fletcher, and an MA from Oxford) will make him an especially interesting proposition for businesses in the UK.

Forrester’s announcement adds that Charles Rutstein, the Vice President running Forrester’s Community projects, has already started to take over from Bradford. The change-over will be complete by March.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.