Making the business case for AR has long been a challenge. Intangible, qualitative metrics combined with activity-based measures have historically rendered it difficult to demonstrate AR program value. On January 25, Jen Kaye Lapierre and I will explore new methods of AR measurement and visual dashboards that bring program impact to life and begin to quantity several intangible, qualitative measures of success.
– Explore how to develop tangible metrics that support various business goals
– Learn methods of quantifying historically qualitative metrics
– Determine how to use program data to optimize program performance.
Many thanks to the Analyst Relations Forum and to CCgroup – B2B Tech PR for sponsoring this event, and to Chris Sedgwick for making it happen. We already have over 150 people registered! Reserve your seat at: https://bit.ly/ARprogramvalue