AR Measurement: Quantifying the intangibles to articulate AR program value

Making the business case for AR has long been a challenge. Intangible, qualitative metrics combined with activity-based measures have historically rendered it difficult to demonstrate AR program value. On January 25, Jen Kaye Lapierre and I will explore new methods of AR measurement and visual dashboards that bring program impact to life and begin to quantity several intangible, qualitative measures of success.

Webinar outcomes
– Explore how to develop tangible metrics that support various business goals
– Learn methods of quantifying historically qualitative metrics
– Determine how to use program data to optimize program performance.

Many thanks to the Analyst Relations Forum and to CCgroup – B2B Tech PR for sponsoring this event, and to Chris Sedgwick for making it happen. We already have over 150 people registered! Reserve your seat at:

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations team, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors.