AR Measurement: Quantifying the intangibles to articulate AR program value

Intangible, qualitative metrics combined with activity-based measures have historically rendered it difficult to demonstrate AR program value. On January 25, Jen Kaye Lapierre and I will explore new methods of AR measurement and visual dashboards that bring program impact to life and begin to quantity several intangible, qualitative measures of success.
Many thanks to the Analyst Relations Forum and to CCgroup - B2B Tech PR for sponsoring this event
On January 25, Jen Kaye Lapierre and I will explore new methods of AR measurement and visual dashboards that bring program impact to life and begin to quantity several intangible, qualitative measures of success.

Making the business case for AR has long been a challenge. Intangible, qualitative metrics combined with activity-based measures have historically rendered it difficult to demonstrate AR program value. On January 25, Jen Kaye Lapierre and I will explore new methods of AR measurement and visual dashboards that bring program impact to life and begin to quantity several intangible, qualitative measures of success.

Webinar outcomes
– Explore how to develop tangible metrics that support various business goals
– Learn methods of quantifying historically qualitative metrics
– Determine how to use program data to optimize program performance.

Many thanks to the Analyst Relations Forum and to CCgroup – B2B Tech PR for sponsoring this event, and to Chris Sedgwick for making it happen. We already have over 150 people registered! Reserve your seat at: https://bit.ly/ARprogramvalue

Written By
More from Duncan Chapple

How to take a brand equity approach to analyst value

If you can’t value analyst relations ‘bottom-up’ (through sales tracking and win-loss...
Read More

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.