In the run-up to the 2024 Analyst Relations Forum at the University of Edinburgh on June 27th, our preview webinars discuss the value generated from analyst relations, content, and hype.
In this preview webinar, you’ll hear experienced analyst services buyers and sellers discuss:
- The need for data on Gartner and Forrester purchases, contracts, and usage.
- Options for dividing contracts between sales enablement, market insights and influence access.
- The importance of evaluating and renegotiating analyst contracts through a structured process.
About the speakers
- Few people have as much experience as Brandon Davis negotiating analyst contracts successfully on both sides of the table. Brandon achieved 100% client retention as a Gartner AM and AE. More recently, he’s managed and optimized budgets, holding analyst and influencer relations roles at Khoros, Zoho and LogicMonitor.
- Gartner alum Ekta Gulyani is an experienced consultant to analyst relations programs for start-ups, mid-size companies, and large organizations. She is especially interested in helping clients assess the ROI of their ongoing engagements with Gartner,Forrester, Everest, IDC & others and maximize the actual value of research firms.
- Duncan Chapple is a strategist at SageCircle and co-director of the Analyst Observatory at the University of Edinburgh Business School. Since 2002, he has directed SageUser, previously the Analyst Value Survey, which tracks the value created by B2B tech industry analyst firms.
About the sponsors
- The Association for Analyst Relations Partnership is the largest LinkedIn group for professionals who want to increase the value of industry analysts and analyst relations professionals.
- Since 2000, SageCircle has helped analyst relations teams to focus on business value by encouraging innovative thinking that leverages insights and drives revenue.
