Ethics in analyst relations

ByDuncan Chapple January 28, 2005September 2, 2014

This is an article I mentioned in a workshop this week, giving IDB’s view of issues confronted by Oracle and the analysts facing it. Fascinating!

4. Align, track & educate | Develop AR
Increased AR effort increases analysts’ expectations
ByDuncan Chapple March 17, 2006March 22, 2008
Many of our clients successfully use our Analyst Attitude Surveys to compare their performance against their competitors and, in doing so, make the case for better resources. Of course, it’s a race: everyone is advancing their analyst relations, so the question is not whether you put more effort into your AR, but whether you can…
Read More Increased AR effort increases analysts’ expectations
Develop AR
What "a classic English moment" means for AR tactics
ByDuncan Chapple July 19, 2006December 23, 2021
An American colleague working from Lighthouse’s London office today had what he called “a classic English moment”. London is not a hot city in any meaning sense of the word. Today is one of the hottest days of the year, yet we have just 88 degrees Farenheit and 31% humidity; it is less comfortable in…
Read More What "a classic English moment" means for AR tactics
1. Identify & Evaluate | Develop AR
Crowdsourcing influence: how can you leverage it?
ByDuncan Chapple February 3, 2010February 4, 2010
High quality content is being developed cheap or free in almost every niche of publishing. Both start-ups like Yelp! and mainstream publishing firms are able to get crowdsourced content, and in that way drive down costs and drive up quality. I’ve found myself in three discussions on this theme over the last week: at at…
Read More Crowdsourcing influence: how can you leverage it?
Develop AR
How to slip up your pitch to analysts
ByDuncan Chapple January 21, 2015January 20, 2015
Eight analysts and AR professionals made some great suggestions in the wake of my post on Seven mistakes that will kill your pitch to analysts. I though I’d share their ideas here. Lisa K Stapleton: I once listened to someone who said they were going to talk about four main points. As we were listening, he kind of mentioned three and…
Read More How to slip up your pitch to analysts
Develop AR
Understanding cross-cultural barriers to analyst relations
ByDuncan Chapple December 13, 2006March 23, 2008
As firms develop and distribute their products worldwide, their need to communicate with CIO’s and regional/local analysts becomes an increasingly more complex and challenging task. There are several ‘dimensions’ to the difference, which this diagram, from Global Integration, indicates. Lighthouse’s experience that the most effective AR outreach adapts materially to these facets of local cultures…
Read More Understanding cross-cultural barriers to analyst relations
1. Identify & Evaluate | Develop AR
Dennington and Jriri explaining analysts’ sales impact at AR Forum
ByDuncan Chapple September 1, 2014
Caroline Dennington, Samyr Jriri and I just spoke about their session at the upcoming AR Forum about analysts impact on sales. They bring amazing insights: Dennington led AR for Symantec in Europe and then led global AR before taking up a new role leading all the firm’s communications in EMEA, bringing AR and PR together. Jriri is…
Read More Dennington and Jriri explaining analysts’ sales impact at AR Forum

Similar Posts