Ethics in analyst relations
This is an article I mentioned in a workshop this week, giving IDB’s view of issues confronted by Oracle and the analysts facing it. Fascinating!
Similar Posts
Hypatia on analyst relations and PR people
Our friends at Hypatia Research Group, one of the sponsors of last year’s Analyst Relations Forum (alongside firms like HfS Research and Greyhound), have shared some thoughts about how to do analyst relations. Check it out in their newsletter here. There’s one comment which might raise a few concerns with people in public relations teams:…
Vendors wanted analysts’ attention: You won’t believe what they did at the airport!
Industry analysts could help their users to make better choices if they had diverse research lenses, for example looking more deeply into fundamental research, vertical markets, new business models, hidden champions, new categories and local markets. Non only do many analyst firms have convergent information collection methods, but they also have similar ways of analyzing and…
AR Classics: Influencing the Influencers (2001)
Analyst relations programs: Influencing the influencers [Brodeur News, the information service of what was then the world’s largest high-tech PR agency, published this article in November 2001.] Who are the analysts? With worldwide technology spending on the wane, companies are becoming increasingly cautious when buying from high tech vendors – or investing in high tech…
Talking with Patricia Valuch on social AR
Social media and analyst relations is one of the half-dozen topics that almost every respondent to the AR Forum survey scored as being highly important. Symantec’s Patricia Valuch will be speaking at the AR Forum about that, and I had an interesting discussion today where we discussed some of the key issues. Patricia is a great…
