Ethics in analyst relations
This is an article I mentioned in a workshop this week, giving IDB’s view of issues confronted by Oracle and the analysts facing it. Fascinating!
This is an article I mentioned in a workshop this week, giving IDB’s view of issues confronted by Oracle and the analysts facing it. Fascinating!
Melissa Beck has written a short article on analyst relations for the Washington Institute of Technology magazine. She explains how often a third-party industry analyst or firm will be referenced as unbiased persuasion to buy, sell, or invest and outlines some key myths in AR: Myth #1: A Sales Presentation can be used as an Industry Analyst…
Last October, after Hyperion hired Howard Dresner, we asked what happens when a competitor hires the analyst who follows your firm. Generally, not many analysts want to move into an analyst relations role (see Richard‘s comment) and not every analyst thinks former analysts make good AR people (See James’ opinion). So it was no surprise…

For this Influencer Insights podcast we are excited to be joined by Patrick Corcoran, Director of Analyst and Advisor Relations at Luxoft. Patrick intensified outreach to analysts, really reinvigorating the Analyst Relations practice at Luxoft. In this podcast you can learn how Luxoft is taking on some of the biggest software outsourcing firms and how it leveraged Analyst Relations as…
Forrester Research has made impressive progress over the last year. Its role-based reorganisation has been planned and executed carefully over the last two years. That puts Forrester in pole position to benefit from any discontent among Gartner’s clients, partly because Forrester is also the top analyst firm when it comes to client satisfaction. Because of…
If you are planning to be at the Forrester IT Forum EMEA in Berlin next week, and are interested in finding out more about the IIAR and networking with your peers, we will be holding an informal breakfast meeting from 08:00 a.m. CET on Wednesday June 3rd at the Maritim Hotel. If you would like…

After a decade under the name ‘Analyst Equity’, it is relaunching as InfluencerRelations.com. Over the last year the readership doubled and, because the new title more accurately describes what the blog is about, it should help continue our growth. The new name reflects substantial continuity. From the very beginning, I’ve written about financial analysts, bloggers,…