Ethics in analyst relations

ByDuncan Chapple January 28, 2005September 2, 2014

This is an article I mentioned in a workshop this week, giving IDB’s view of issues confronted by Oracle and the analysts facing it. Fascinating!

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How spokespeople can brief analysts successfully, or unsuccessfully
ByDuncan Chapple October 25, 2008December 3, 2008
Over the past couple of weeks I’ve helped run a few in-house analysts relations workshops for clients (along with Efrem Mallach and ex-Ovum analyst Alban Thurston) all of which have touched on how spokespeople can develop more influential and insightful relationships with analysts. Taking an Appreciative Inquiry approach, at most of the workshops we had…
Read More How spokespeople can brief analysts successfully, or unsuccessfully
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At the crossroads: AR must help close the loop
ByDuncan Chapple August 17, 2010August 19, 2010
The chart below illustrates the very uneven recovery from 2008’s decline in hiring of AR, IR and other marketing professionals. During 2009 and 2010 we have seen a modest growth in the proportion of vacancies asking for analyst relations skills, currently up 4%. ‘Along the corridor’, in public relations and investor relations, there was a…
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1. Identify & Evaluate | Develop AR
The Heimat Strikes Back
ByDuncan Chapple January 31, 2006September 2, 2014
Dr. Thorsten Wichman, CEO of the Berlecon Research firm in Germany, has something to say about my hypothesis about why analysts’ consulting services are so much more in demand there. German speakers can see Thorsten’s comments, together with a good summary of my thoughts, on his blog. My very rough summary of his comments are…
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1. Identify & Evaluate | Develop AR
30 minute rule raises barriers to challengers & international brands
ByDuncan Chapple March 1, 2006March 22, 2008
Gartner is asking vendors for feedback on its plan that standard vendor briefings become 30 minutes long from the end of this month. We will leave it to other to speculate on the firm’s conversations with its analysts on this topic. One reason given for the curtailment is that briefings take a long time to…
Read More 30 minute rule raises barriers to challengers & international brands
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What makes great AR consultants different?
ByDuncan Chapple August 31, 2006August 12, 2020
Our AR consultants help vendors to better allocate their analyst relations effort. Efrem Mallach’s action research methodology, IDEAL, gives AR teams the information they need to increase their mindshare with analysts. Since the 1980s, Efrem and his colleagues have been helping vendors to build their brand and win more sales recommendations from industry analysts by…
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Papers & eBooks | Research
The risks and rewards of programmatic media buying
ByDuncan Chapple January 13, 2014June 1, 2015
Programmatic media buying (PMB) has rapidly transformed the purchasing of advertising.Audience targetting and yield management are being integrated with real-time bidding in wayswhich transform advertising. Marketing budgets are under increasing pressure. Publishers,advertising agencies and networks, and their clients’ marketing managers all see PMB as a wayto get more value.PMB brings huge benefits, including greater transparency,…
Read More The risks and rewards of programmatic media buying

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