Free: benchmark your AR against the best

Lighthouse is offering firms the opportunity to benchmark their analyst relations against the best in the industry, for free.

Regular readers of this blog will know about Lighthouse’s IDEAL methodology, which specifies the five key stages of the AR process: Identify, Drive, Engage, Alignment and Leverage. Over the last few months we have been working with the IDEAL diagnostic toolkit with the aim to develop an AR audit checklist which can be used in one conversation to give firms a top-level idea of where they stand.

This allows the identification of both weak and strong areas within your programme. In that way, it gives both an audit of current effectiveness and a blueprint to chart a way forward in the building of your analyst outreach.

The IDEAL method is very popular, because it allows firms to see if they are putting too much or too little emphasis into particular elements of the AR process. It also allows firms to benchmark their AR performance against best practices. You get a simple chart to give a top level visualisation of your AR, and also a more detailed recommendation of how to reallocate effort to optimise the effectiveness of your AR.

If you’d like to take part, call on +44 20 7993 8365.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.

There is 1 comment on this post
  1. December 27, 2008, 11:04 am

    […] client retention.” $1bn-plus firms were most likely to cut their spending. Lighthouse´s free IDEAL Audit can hep AR teams to realign their resources to new […]