Lighthouse has added a second course date to our annual training course in Singapore, which is attended by AR specialists from all over the Asia/Pacific region.
Leading AR experts will be running the classes: Efrem Mallach, myself and a former analyst from the region. Our experience is that more trainers allow us to share the load, increase the learning effectiveness, simulate more discussion and being in more insight. Each of us comes from different regions, so the local analyst will give Asia-Pacific insight, Efrem can add his global perspective to his twenty-year AR expertise, and I will chip in my evaluation perspective as well as my thoughts about how measurable improvement can be produced.
Taken together, the two days will be an especially powerful tool for global communicators in the region: both those representing global brands into Asia/Pacific, and those with firms headquartered in that region that are seeking to reach over global cultural and business barriers.
Our classes are quite distinctive, in that we keep numbers low [last year’s class had just 16 attendees] and we allow one-to-one time to allow participants to confidentially discuss their particular challenges.
Updated brochures will be available later this week. Let me know if you’d like a copy.
‘Early bird’ discounts are available for the first participants to book.