Yahoo’s PR team discovers another way to get AR wrong

Charlene Li’s Blog: Pending Yahoo! personalized search announcement is worth reading. I’ve followed the ‘paper trail’ from Yahoo’s PR agency, and could not resist reading this blog and making a comment. It’s interesting that, for some, analysts are simply there to generate good copy rather than direct influencers one should not manipulate.

Duncan Chapple

Duncan Chapple is a leading authority on international analyst relations and maximising the value created by analyst firms. As analyst relations lead at Elisa Industriq, he builds programs that strengthen relationships with industry analysts and sourcing advisors across the company's growing portfolio of automation software brands.