Yahoo’s PR team discovers another way to get AR wrong

Charlene Li’s Blog: Pending Yahoo! personalized search announcement is worth reading. I’ve followed the ‘paper trail’ from Yahoo’s PR agency, and could not resist reading this blog and making a comment. It’s interesting that, for some, analysts are simply there to generate good copy rather than direct influencers one should not manipulate.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations team, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors.