Today Forrester Research reported a 21% increase in revenues. Demand for its non-research services rose 34%, accounting for almost half the growth. The firm’s value rose to $466 million today, around 30% of Gartner’s. Since Forrester’s revenue is just 15% that of Gartner’s, that means that investors put twice as much worth on each dollar of Forrester’s revenue. That partly reflects its success in winning the ear of managers outside the IT function, as well as its successful internationalisation strategy.
Duncan Chapple is a leading authority on international analyst relations and maximising the value created by analyst firms. As analyst relations lead at Elisa Industriq, he builds programs that strengthen relationships with industry analysts and sourcing advisors across the company's growing portfolio of automation software brands.