Two months to go, and the AR Forum is almost full

The AR Forum is set to be an astonishing success. We already have around 70 requests for invitations to the Forum which will be in Somerset House, London’s outstanding 18th century building. Hundreds of people are already in the LinkedIn group for the Forum.

Because of the high demand we’re making a few improvements to help more people get the most out of the Forum.

We’re introducing a waiting list. The number of people interested in attending is already over the number of seats in the room (and we have already moved up the largest room), but we assume that not everyone will make it on the day. Because a few seats might open up later on, we’re adding a waiting list to make sure that as many people as possible can attend. Obviously our sponsors are keen to make sure the most qualified people can attend the Forum but, at the same time, we’re keen to also make sure no seat goes unused.

Because of the greater size of the AR Forum, we’re offering two new networking opportunities.

  • On Wednesday, we’ll be offering an networking evening for people who’ve come in a day early for the event. We’d love your feedback on whether this should be dinner or just drinks later on.
  • We’ll hold a Win them Over book launch at the end of the afternoon on Thursday. Efrem Mallach will launch the third edition of Win The Over. The event will be in Somerset House from 6pm to 8pm, and we’ll be prioritising people on the waitlist for this event.

Plan are also coming together for the half-day leaders’ workshop the following day. This smaller event will allow AR professionals to talk more openly about how the deal with their challenges, and will identify a number of problems to work on collectively, both in the workshop and over the following year through optional quarterly follow-on calls. The workshop will allow people to get more value from the AR Forum by focussing on common issues and learning from each others’ solutions. It will also provide AR leaders with a valuable opportunity to get to know each other on a deeper level and develop more effective strategies. We’ll be asking for a $50 contribution for the leaders’ workshop. The workshop is being hosted by Pamela Sankey from Sprint, Robin Schaffer from Nice and Duncan Chapple from Kea Company.

All of these improvements are made possible by the same thing: our sponsors. HfS Research deserves special praise because, by sponsoring the lunch, they have made sure that attendees can stay in Somerset House over lunchtime and get the chance to meet as many of their peers as possible. They might also throw in a few pens. And because of Aragon Research, Greyhound ResearchHypatia Research and Chios Global we’re also able to provide tea and coffee in an ante-room during the breaks.

To request an invite to this or future forums, visit our contact form.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.