As businesspeople come under pressure to make more choices in less time, how can analyst firms develop customer journeys that directly connect decision-makers with the insight they need? That’s the question that a veteran analyst firm leader will discuss at the Analyst Relations Forum in London on October 3rd.
In his case study session, John Willmott will explain why and how the firm is substantially reworking the way that AR professionals and decision makers consume his firm’s insight. NelsonHall has an impressive reputation for high-quality content that’s valued by expert users in the strategic sourcing community. In this presentation, John will show new tools that will allow more people to more easily and quickly access the guidance they need to make better choices, but without compromising on the quality of the insight.
John Willmott is a highly qualified speaker: he is CEO of NelsonHall, the leading BPO and IT outsourcing analyst firm which he founded in 1998. John has an MBA from Manchester Business School and an MA in natural sciences from Selwyn College, Cambridge, hinting at the rigour with which his team approach the problem. He’s also a generous supporter of the Forum, and NelsonHall will be giving attendees at the Forum copies of Efrem Mallach’s book Win them Over, another piece of high-quality content that’s valued by expert users.