15% more readers last quarter

This blog is now attracting around 2,000 unique visitors each month: that’s a 15% increase on last quarter, and roughly double the readership we had at the end of last year. Last month was our all time record, with almost 4,000 page views.

The increasing popularity of the blog always interests us, especially because it helps us to see which topics visitors are most interested in reading about. It’s especially interesting that two of our five most-read articles are a year old:

The geographical spread of the readership continues to represent the AR community as a whole, with around one-half being in North America and one third in Europe. Fewer than a dozen countries account for over 90% of visitors: Australia, Canada, France, Germany, India, Japan, the Netherlands, Singapore, Spain, the USA and the UK.

No matter where readers come from, however, their interests seems to be similar. Right now, the hot issues are tracking tonality and share of voice in analysts comments, analysts firms’ acquisitions, pricing and business models, and the new Institute of Industry Analyst Relations. Luckily for them, these are topics on which we will be focussing over the next few months.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations team, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors.