ARmadgeddon comes out of the shadows?

I just saw that Catherine has interviewed the folk at ARmadgeddon in this recent post.

It’s an interesting interview. I’ve exchanged email with two of them, but this gives a pretty good feeling of their motivation. They were big fans of META Group, and see the concentration at the top end of the market accellerating many of the evils facing the analyst community.

It certainly was that case that META was easier to work with than most analyst firms, but perhaps ARmadgeddon will one day remember that META has its bad sides as well as its good sides: they really brought home the bacon for clients, but they were also the most agressive in cutting of former clients from being able to brief analysts. META was, perhaps, the only firm where it was better to have never been a client than to have been a former client.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As the head of CCgroup's analyst relations team, Chapple directs programs that increase the value of relationships with industry analysts and sourcing advisors.