3. Engage & Influence

Our cousins get a make-over

Our former house mates, Lighthouse PR, have rebranded following their merger into Loewy. You can check out their new graphic identity here.

We think it’s a good strong look for Lighthouse PR. The old logo, shown on the right here, has been shared by the Lighthouse businesses since the brand was founded in 1998. It looked great when printed but, because it’s not great on screen, the team here at Lighthouse Analyst Relations went for a stronger, san-serif, design around a year ago.

Lighthouse PR has made a similar move, even more decisively. It’s a great way to mark a new beginning for them. We wish them all the best.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.

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