3. Engage & Influence

Our cousins get a make-over

Our former house mates, Lighthouse PR, have rebranded following their merger into Loewy. You can check out their new graphic identity here.

We think it’s a good strong look for Lighthouse PR. The old logo, shown on the right here, has been shared by the Lighthouse businesses since the brand was founded in 1998. It looked great when printed but, because it’s not great on screen, the team here at Lighthouse Analyst Relations went for a stronger, san-serif, design around a year ago.

Lighthouse PR has made a similar move, even more decisively. It’s a great way to mark a new beginning for them. We wish them all the best.

Duncan Chapple

Duncan Chapple is a leading authority on international analyst relations and maximising the value created by analyst firms. As analyst relations lead at Elisa Industriq, he builds programs that strengthen relationships with industry analysts and sourcing advisors across the company's growing portfolio of automation software brands.

There is 1 comment on this post
  1. AR Classics: Paul Allen on EMEA analysts’ perspective | Influencer Relations by Duncan Chapple | Analyst Relations
    June 01, 2015, 10:23 am

    […] and PR/AR agencies. Back then Paul and I were working from the Lighthouse & Rainier office in Palladium House. Paul found that agencies have much to learn about delivering analyst relations programmes to best […]

logo