Matkovits, Godwin and Chapple to discuss Analyst Value Survey

Deloitte’s Daniel Matkovits, Rachel Godwin from Progress Software and I will be examining the forthcoming 2014 Analyst Value Survey results at the AR Forum on September 16th and 17th. Participation has doubled in the 2014 survey, and end-users form an even larger part of the same. Global participation has increased too, with one in five responses coming from Asia-Pacific.

In a webinar this week to discuss the findings so far, we focussed on many of the key questions that services and technology providers have about analyst value, For example:

  • which firms are rising in influence?
  • what’s the difference between the firms that influence buyers and those that influence the industry?
  • are there regional leaders (like PAC in Europe or Frost & Sullivan in Asia) that might be off the radar in other regions?
  • what firms are rising or falling in influence
  • how far are end-user subscriptions a good predictor of analyst influence?

Those are not the only issues we will discuss at the forum. We’re planning a webinar early in September for survey participants, and we’re sure that they will also come up with great questions for us to drill down on.

It’s not too late to take part in the survey, and get your free seat at the webinar. To participate, just visit:

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.

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  1. August 26, 2014, 5:35 pm

    […] Matkovits, Godwin and Chapple to discuss Analyst Value Survey […]

  2. September 02, 2014, 12:55 am

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  3. September 05, 2014, 12:25 pm

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  4. August 24, 2015, 7:42 pm

    […] Deloitte, NetApp and HCL are three of the firms that have been most successful at winning more share of voice in analyst research. More isn’t always better, but firms looking to push into the long tail have something to learn from those firms. The findings are part of the Influence Quadrant, a service launched in 2012 which looks at the profile of dozens or technology solution providers in tens of thousands of analyst reports. The IQ is a custom service for Kea clients, and leverages around ten years’ data tracking the profile of firms in analyst research. You can read about the methodology here. We’ve released this IQ as part of the follow-up from our webinar last week, which referred to the research [Note: these are just some of the data available. we have been tracking around 500 firms, so contact us to find out more]. Our take is that firms need to think carefully about whether more mentions in research will work for them. A major factor in the mix is that most analysts are in North America. If your business is not prioritising US growth, then you should carefully weigh up the implications of building relationships with analysts in a market that is not key for you. However, the fact that even quite large firms like Deloitte, NetApp and HCL can substantially boost their profile shows that even large firms are not automatically mentioned in all relevant research. Analyst relations teams are weighing up serious challenges. Many firms want to get in front of as many analysts as possible. Other firms want to speak to very few analysts, but want them to be saturated with knowledge so they become loyal advocates. Most firms need to trade off volume and quality. The IQ is a tool to help firms see where they and their competitors are in winning share of voice. We track a very large number of analyst firms, from IDC, a global giant producing a huge volume, through to niche players like MWD Advisors. The chart above compares over 20,000 mentions of the brands shown. The higher a brand is, the more its share of voice has risen over the last six months. The further to the right it is, the greater its share of voice. P.S. I should also mention that CenturyLink, the highest riser on our chart, is the business-focussed part of which was previously known as Savvis. Because their climb is partly a product of the re-brand, it’s too early to spotlight them. I’ve updated the chart to get the rising/falling border more tightly on the horizontal line separating the rising and falling quadrants. […]