After a month of testing, we’re just relaunched the Influencer Relations newsletter. It’s still free – and now it’s simpler, more concise and it’s getting a lot more attention. You can see what it looks like below. To subscribe, click here.

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Forrester loses $90m and Josh Bernoff

Over ten weeks Forrester lost $90m in market cap. 50 jobs were cut, and five of the five’s top analysts have left.
Read more.

Email me at duncan.chapple@keacompany.com

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Thanks for your feedback about the newsletter. With this format, we’ve listen to your suggestions to have fewer items with more insight. Please, do let me know how else I can improve the newsletter.

Using psychology to make the right impression in analyst-vendor briefings

Would you like to make sure that you and your colleagues are making the right impression in analyst-vendor briefings? Over the last month, Christian Hampel, a business psychology researcher at Gutenberg University’s Institute of Psychology, and I have been speaking analysts and AR pros to find out how. On Thursday 16 April, we’re running a special webinar to share our insight.

Measure your AR success

AR managers need reliable measurements to prove, and improve, the value they deliver to the business.

Contact Duncan Chapple to find which best fits your needs.

Advisor/ Analyst Attitude Survey (six-monthly)
Relationship Maturity (on demand)
Mindshare Benchmark (quarterly)

Call +44 20 7993 8655 or email duncan.chapple@keacompany.com

Gigaom closure in the news

Guest post: Gigaom research lead explains what worked
Gigaom Research, where I was working as a research lead for the past several years, has ceased operations as part of the takeover of the operations of Gigaom by creditors.

What Gigaom’s closure means for DCG/Constellation alliance
The closure of Gigaom on the same day as the surprise announcement of an alliance between two high-growth analyst firms shows the high stakes in the analyst industry.

Software CEO: Don’t hire the analysts until they clean up
Writing on the Influencer Relations website, a veteran software CEO has appealed for industry analysts to clean up conflicts of interest, and for customers to not buy from firms who do not.

More Forrester departures as Rob Koplowitz waves goodbye
Rob wrote to me that “I left under the best circumstances to pursue an opportunity I was passionate about.”

Michael Wolf and Scott Santucci on new Kea podcast
Michael Wolf, former Gigaom VP, and ex-Forrester analyst Scott Santucci discuss Gigaom’s closure and the reorganisation at Forrester.

“DMB” is over & other harsh AR truths
2014 ended the fantasy that only Gartner and Forrester were “deal-maker or breaker” firms.

How analysts influence the Buyer Decision Process
Few AR people ask which analysts are really reviewing RFI and RFQ documents from customers.

Mid-size analyst upstarts are creating value faster
Users of analyst services are getting great insight at a fraction of the cost of larger firms. But there are obstacles.

Most comments ever:
The irresistible rise of Constellation Research?
Despite the reality that Constellation does not seem to work for most analysts who join it, its impact on clients is real.

Survey: which analyst firms are moving up (or down)?
Everyone in or around the analyst industry knows that the four major firms are Gartner, Forrester, IDC and Ovum.
But who are four after that, and the four after that?