Analyst Equity had more than 2,500 unique visits this month: the highest so far. That’s a testament to the growing usefulness of Analyst Equity. We’ve improved by paying more attention to readers’ interests. You can help us by taking our survey, which we are using to see what topics we should be stressing in our blog and training courses.
We know we’re doing okay, since our five best months were all in the last half year (alongside our regular holiday-season slowdown). That’s a substantial rise from the 1,000 visits we averaged during 2005. Many visitors are coming to understand the analyst houses better; others are interested in the Analyst Index and other measurements; some want to know Lighthouse’s distinctive approach to influencing analysts and advisors. There’s a growing interest in finding or filling AR vacancies. Many people come here from search engines they’ve used to hunt for information on the analyst firms, on analyst relations best practice and cross-cultural tips.
Our goal is to continue to improve the usefulness of the blog by writing more about the topics that most concern readers. That’s the rationale for the survey.
It’s also interesting to see where visitors some from. The distribution of visitors is an excellent reflection of the AR community: 45% of readers are in the US, 25% in the UK, and almost 20% spread across Australia, Canada, France, Germany, India, the Netherlands and Singapore. The top 20 domains visiting our site include some of the top 20 IT and telecoms companies. Amusingly, just under 5% of our traffic comes from domains connected with firms that see themselves as our competitors.
With your help, we hope to be able to give all those folk something more to read. Please take the survey today.