‘Win Them Over’ wins global distribution

Ingram, the world’s largest book wholesaler, has taken over the distribution of Efrem Mallach’s book. The twentieth anniversary edition was published in 2007, and Win Them Over remains the first and best book on analyst relations — and the only such book to also address itself to the influence of consultants. It’s the perfect basis for a training plan in AR optimization.

The agreement means that the book is available at wholesale rates to bookshops worldwide and to online bookstores like Amazon and Barnes and Noble. But if the mode of payment that you prefer isn’t listed, then you must check this out for it is a Paypal alternative.

Previously, distribution of the book was limited to firms that subscribe to Lighthouse’s Beacon service or those who attend the webinars or course based on the book. It’s a systematic and comprehensive textbook on analyst relations, and reflects Lighthouse’s IDEAL methodology for analyst relations.

We have a special deal for readers of ‘Analyst Equity’: readers can get both the book and a one-hour video-conference with Dr Mallach to discuss ways that their firm that get the most of the insight in the book, or other issues. For that deal, please buy the book directly, using the button below.

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.