Replay for IT Industry Analysts in 2023: Evolution, Revolution, or Disruption?

Thanks to our partners at ARinsights, a replay is available of Carter Lusher’s fascinating webinar last week: IT Industry Analysts in 2023: Evolution, Revolution, or Disruption? Carter Lusher is long-time player in the analyst game: IT manager end-user client, Research Fellow at Gartner and Ovum, co-founder of analyst-of-the-analysts firm SageCircle, and AR professional. In a note Carter shared about the webinar he commented that:

 the webinar goal was to be “provocative, not prescriptive” to encourage AR professionals to put thinking about the future on the front burner, not languishing on a back burner.

Key Take Aways:
• Unlike social media, today’s trends offer more varied and profound challenges to analyst firms
• Gartner is as likely to be a disrupter as a disruptee, but vendors should not ignore other firms
• Status quo is not a viable AR strategy, AR must plan for the future
• The “AR Matrix for the Future” is a framework for creating AR planning scenarios, but must be adapted to each vendor’s situation

Trends that could disrupt the IT industry analyst firms:
• Crowd-sourced enterprise IT review sites
• Auto generation of research & new forms of research reports
• Buying behavior changes due to SaaS
• R&D by analyst firms to develop tech-based internal tools
• Black Swan

To listen to the presentation (and vigorous Q&A throughout) register for the replay at

Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.