Some analysts’ perspectives on briefings

UK media relations company Rainier PR has just published a useful note on analyst relations in its series ‘PR White Papers’. The paper summarizes discussions with 50 EMEA analysts, focussing on breifing analysts effectively.

The firm explains: “When it came to the quality of PR agencies that analysts deal with 56 per cent said that PR agencies have only an adequate understanding of their needs and 88 per cent said that that level of quality is not getting any better. There is obviously no single way of running an AR programme, with every company needing a tailored solution to suit its culture, different AR needs and different resources available. However, there are certain basics that are essential to meeting analysts’ requirements effectively. We have broken these down into three main areas – arranging meetings, the meeting itself and following-up – and provided the top five tips (as suggested by the analysts surveyed) to make the process go as smooth as possible.”

Rainier’s summarized five ‘top tips’ for each of these three areas. The paper will give useful insight for other media relations specialists entering the world of AR.

The five most common tips when arranging meetings were as follows:

“Know the interests of the analyst and research their areas of expertise beforehand.”

The top five tips that came up surrounding the meeting itself were as follows:

“Give the analyst plenty of opportunity to ask questions.”

The top five tips offered around following-up a meeting are as follows:

“Always follow-up with a call or an email.”
Duncan Chapple

Duncan Chapple is the preeminent consultant on optimising international analyst relations and the value created by analyst firms. As SageCircle research director, Chapple directs programs that assess and increase the business value of relationships with industry analysts and sourcing advisors.