Forrester Research has made impressive progress over the last year. Its role-based reorganisation has been planned and executed carefully over the last two years. That puts Forrester in pole position to benefit from any discontent among Gartner’s clients, partly because Forrester is also the top analyst firm when it comes to client satisfaction.
Because of a major role-based reorganization, Forrester is delivering increasing value to clients. Profits have doubled there since 2005. Its stock has risen 7 percent over the last month alone, in anticipation of this month’s half-yearly results. To find out what that increasing influence means for your business, join this month’s ‘Advisor Spotlight’ webinar.
However, Forrester’s role-based reorganisation has led to much greater changes in the way the firm research and advisory services work. Many vendors are struggling to win their share of Forrester’s expanding impact on buyers. Some companies have not worked out how to adapt to the firm’s new organization. Many AR professionals are failing to respond to these changes. Last year the firm answered over 16,800 inquiries from executives, and the firms that Forrester follows have to seriously adapt to its new approach to research.
On Thursday July 19, Lighthouse’s Duncan Chapple will lead a interactive webinar to outline what the changes are at Forrester and what your firm needs to do to benefit from the firm’s surge in influence.
In each of Lighthouse’s monthly “Advisor Spotlight” webinars, an open discussion gives Lighthouse’s insight into developments of on top advisory firm. Until now, these calls have only been open to Lighthouse’s key subscribers. On the third Thursday of each month, we’ll share our most recent analysis of each firm’s research interests, customer base and international reach with a wider audience.
To book your place, click here.